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On the Brink

On the Brink

Today "On the Brink" Podcast Goes Live!!

On Jun 19, 2017 6:00:00 AM

/ Andrea Simon

, Entrepreneurs, Culture Change, business change management

  

Today, June 19th, We Go Live!! 
Listen to our new podcast, designed just for you.  

We know how hard it is to be agile in these fast changing times. Our "On the Brink" podcast is all about how to "see, feel and think" in new ways—so you can build agility and adaptability into your toolkit and successfully capitalize on the new and the next. It is designed for business leaders, successful entrepreneurs, and those of you who are building companies. It is also about how to build a better "you." 

In fact, that's the subject of my first podcast: 

How to "see, feel and think" in new ways to reignite your business or career. 

Listen to it now:

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And don't forget to subscribe so we can send you new podcasts each week!

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Announcing "On the Brink" Podcast!

On Jun 12, 2017 9:26:52 PM

/ Andrea Simon

, Entrepreneurs, Culture Change, business change management

 
A Brand New Podcast — Designed Just for You! Please hold the date, June 19th!  

That's the day I am launching my new podcast "On the Brink," all about how to help you "soar."

Subscribe to "On The Brink" Podcast

Are you ready to change your business? Maybe your job or career? All too often, people want to change but just don't know how. This podcast is all about how to "see, feel and think" in new ways—so you can change for the better. 

In fact, that's the subject of my first podcast: How to "see, feel and think" in new ways to reignite your business or career.

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5 Best Ways To Help Businesses Facing The "Value Challenge"

On Jun 3, 2017 5:22:42 PM

/ Andrea Simon

, business change management

What do you do when the "value-add" proposition you built your business around no longer works? When you watch customers buy from others instead of you because their product or service is cheaper and pretty much the same quality as yours? Well, you could stick your head in the sand (like many do). Or you could take a hard look at your company and determine what is real value versus what we call a value challenge
 
To do this effectively, I offer a 5-point checklist. My article for Huffington Post explains the process further, which  you can read below or by clicking here.
 
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5 Easy Steps To Help Businesses Facing The "Value Challenge"
 
At Simon Associates Management Consultants, we work with companies that want (or are forced) to change. Lately, as we consult with clients and conduct change workshops, we have observed a recurring frustration. Call it the Value Challenge.”
 
All around the country, CEOs who believe they sell "value" are losing bids over pricing issues and are realizing that being a "value-add" solution provider is not as valued as it used to be.
 
Their well-designed products and services seem to have "great value” but if they can be easily replaced by another company's solutions at a lower price, what have they actually created? Something ephemeral? Of not such great "value"?
 
These CEOs’ frustration, even anger, led them to engage SAMC to work with them on the concept on value — specifically, what it means in the hearts and minds of the user. Our task was to help them figure out what to do when that wonderful "thing" they spent years creating no longer aligns with the price/value their customers want today.

What is value, anyway? Kind of what you make it.

Webster's Dictionary defines value as "the regard that something is held to deserve; the importance, worth, or usefulness of something." In other words, something’s value is determined by how it is perceived , not an "inherent" value.  

Are you a business leader facing a "value challenge"? If so, here are a few things to think about.

The question of value is directly impacting companies facing major changes in their market space. Whether they manufacture craft beer, distribute innovative water bottle filling stations or create automotive products, they are watching their customers’ tastes change, which in turn is redefining the value of their products or services. They and others much like them are facing what we call the " value challenge." Is that you?

Some observations that might help you respond effectively.

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