Not long ago I wrote about a recurring theme we were seeing among our clients and blog comments: With all the changes in the business environment, who is going to be our customer in five years? Now the question is even more urgent: What about right now?
As a corporate anthropologist working with our clients, we continue to see possibilities for growth -- those new customers -- that our clients don't seem to see. Often new customers are in plain sight. It isn't personal. It is just your brain. It sees what fits your mind map and perceptions. Not your fault but what can you do to open your mind to what is all around you?
Is that you?
Here are 5 ways that you can overcome the resistance your brain has to see things in new ways, to fight change and deny those possibilities.