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On the Brink

On the Brink

5 Ways to Find New Customers. They are all around you!

On Feb 14, 2017 11:00:00 AM

/ Andrea Simon

, Business Anthropology, Igniting Change, Corporate Anthropology

Not long ago I wrote about a recurring theme we were seeing among our clients and blog comments: With all the changes in the business environment, who is going to be our customer in five years? Now the question is even more urgent: What about right now?

As a corporate anthropologist working with our clients,  we continue to see possibilities for growth -- those new customers --  that our clients don't seem to see. Often new customers are in plain sight. It isn't personal. It is just your brain. It sees what fits your mind map and perceptions. Not your fault but what can you do to open your mind to what is all around you?

Is that you?

Here are 5 ways that you can overcome the resistance your brain has to see things in new ways, to fight change and deny those possibilities.

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3 Ways Corporate Anthropology Can Improve M&A Success

On May 9, 2016 12:00:00 PM

/ Andrea Simon

, Andrea Simon, Business Anthropology, Corporate Anthropology, business

 

Last December, the Wall Street Journal officially declared 2015 the “Biggest M&A Year Ever.” USA Today reported that $4.85 trillion in “corporate wedding vows” were exchanged. The Atlantic’s review of what it calls the “Merger Bonanza” points out that we may very well be in the middle of the 7th biggest wave of rapid merger activity over the last century (other notable periods being the consolidation of steel and oil in the early 1900s, the diversification surge of the 1960s and the changes from deregulation and globalization in the 1990s).

Those gigantic numbers (trillions?!!) mean that large groups of people are coming together to work in new teams, navigating new corporate cultures and establishing new roles and responsibilities. (Interestingly, when a company's culture starts changing, all of a sudden employees seem love the old one that before, they barely even noticed.) 

In almost every situation, mergers and acquisitions mean corporate culture shifts, which then of course means friction, fear of change and new expectations. Long-term, shifts in workplace culture threaten any company that is absorbing another, being absorbed, or joining another large, successful company on a global scale. 

What can be done to make the chances of success and long-term profitability better?

Could a little Corporate Anthropology make M&As really hum?

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How Do You Know Your Corporate Culture?

On May 4, 2016 2:00:00 PM

/ Andrea Simon

, Andrea Simon, Business Anthropology, Culture Change, Corporate Anthropology, ocai-online

CEOs and executives typically spend much of their leadership time at the head of a successful ship. But when it becomes necessary to adapt to change, they have a hard time steering that ship when the market winds shift and they need to change course. Do they need to add some innovation into their business? Is it the business model or the core processes that have to change? And do they also need to change their culture?

How do you know your culture needs to change? Has your business stalled?

Let me share a story.

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Are Your Freelancers Challenging Your Corporate Culture?

On Mar 22, 2016 10:00:00 AM

/ Andrea Simon

, Business Anthropology, Culture Change, busines model innovation

 

Recently, I had a discussion with a CEO in an engineering firm about how to re-staff his company after he downsized in response to the oil and gas crisis. He is in the seals and gasket industry but plummeting oil prices have crushed him, forcing him to reinvent his business. The challenge was how to employ the new engineering talent he needed without adding unnecessary expenses, at least until his business started to generate cash flow again — not an uncommon challenge today.

It was a similar challenge for a company trying to replace its marketing team without incurring fixed costs. Or a company in the accounting industry that reinvented his staff into interim chief financial officers and offered them to companies that needed their skills but not their full-time costs.

Freelancing, outsourcing and finding other ways to thrive in changing times is no small challenge for companies that have not had to rely on these types of solutions in the past. But perhaps it is a good time for them to learn new skills. Freelancing is not going away. It may become a dominant model for many companies. The perceived complexity is perhaps more simple to solve that it might appear at first sight.

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5 Ways to Find New Customers, Today!

On Mar 14, 2016 7:00:00 AM

/ Andrea Simon

, Business Anthropology, Igniting Change, Corporate Anthropology

Not long ago I wrote about a recurring theme we were seeing among our clients and blog comments: With all the changes in the business environment, who is going to be our customer in five years? Now the question is even more urgent: What about right now?

As a corporate anthropologist we continue to see possibilities that our clients don't seem to want to see. Is that you, as well? Here are 5 ways that you can overcome the resistance your brain has to see things in new ways, to fight change and deny those possibilitie

Read More → Back to Top

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