You must be reading a lot about what everyone is getting set up to do in the next year. We thought we would share with you some of the trends we are seeing in our trenches as we are out in the field working with clients or conducting CEO workshops. Give some thought to how these might be relevant to you and your growth strategy, and as always, please share your ideas with us. We’d love to hear from you.
What are our clients’ growth and innovation goals for 2018?
Here are some of the ones we’re seeing:
1. Redesigning the business. One client is repositioning their services firm for the growing demand among their clients and prospects to be better able to solve complex business needs. This is much more than what they used to do for them. Increasingly, they are finding that their clients want a partner with expertise who helps them become more agile in fast-changing times.
It doesn’t matter if it is CPA firm or a law firm or a design firm—limited scope of services seems to be out. Broader capabilities are becoming essential. If you cannot do it yourself, you need to bring in collaborators or freelancers or partners and operate as a general contractor. In today’s market, you never want to say you cannot do something (because if you do, clients/prospects will go elsewhere).
2. Culture change has become essential. As culture change experts, we work with and provide coaching for a number of executives, both in the U.S. and globally. We are seeing a big change in their realization that culture is “everything” or at least “a lot of the things.”