It wasn't the data—it was the stories about the data that made the difference
The pollsters' mind maps turned out to play a pivotal role because, as we now see so clearly, they took in the information they liked and discarded the rest. Which ultimately led to failure.
Could a little anthropology have helped Hillary?
How different might the outcome have been if Hillary’s team had headed out into the field to listen to what people were saying. It was out there, if only they had opened their ears to hear it. I certainly heard it, from business leaders and physicians and hospital administrators...all of whom were struggling, either with global competition or government regulations or the new healthcare laws.
There were a lot of people out there expressing a lot of anger and the Democratic campaign didn't bother to listen to them. But Trump sure did. When Hillary lost her connection to these voters, she lost the election.
Read my blog to get at the whole story
Are you too ignoring the obvious? My blog can help you find out. Get it in its entirety here.
Ready to give anthropology a try?
At SAMC, we use the tools and methods of anthropology to help organizations see their businesses with fresh eyes and then adjust their company culture so they can grow and thrive in changing times. Contact us for a free consultation. We’d love to talk with you.
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From Observation to Innovation
Corporate Anthropologist | President
Simon Associates Management Consultants