How I love to talk about corporate anthropology! Especially with a fellow businesswoman who wants to learn what it's all about. That's what I did recently with Michele Price, a fractional CMO, startup mentor and communication strategist, when she interviewed me for Business Breakthrough Radio. We talked about innovation, change, the influence of corporate culture, and the effect anthropology can have on all of these.
I explained how today's rapid pace of change is challenging companies of all sizes, and how difficulties arise when dysfunctional cultures create roadblocks to a company's creativity and agility. In such a situation, an anthropologist’s tool kit can play a key role in showing leadership how to step outside their business and see it with fresh eyes. That is when the true "aha" moments come, which are the genesis of real innovation.
All of these ideas are discussed at length in my new book, "On The Brink: A Fresh Lens To Take Your Business To New Heights." In it, I share case studies of seven companies that were stalled and on the brink of sliding backward. Corporate anthropology got them unstuck and put them on the path to new levels of productivity and market success.
To listen to the BBS Radio podcast, click here or on the image above.
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From Observation to Innovation
Corporate Anthropologist | President
Simon Associates Management Consultants