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On the Brink

On the Brink

Andrea Simon

Andrea (Andi) Simon, Ph.D., principal and founder of Simon Associates Management Consultants (SAMC), has over 20 years’ experience as a sr. executive in the financial services and healthcare industries. A Blue Ocean Strategy® practitioner and trained in Innovation Games®, Andi brings the unique perspective of anthropology to businesses and organizations that need to “see, feel and think” in new ways.
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Recent Posts

Isn't It Time For You To Take Care Of You?

On Oct 18, 2021 6:00:00 AM

/ Andrea Simon

, Take care of you, 30-Day Challenge

Do you find yourself taking care of everyone else in your life before you? Do you feel guilty when you do something for yourself? Would you like to re-set your life's direction but you're not sure where to start? Now there's a way to do that, and all it takes is a few minutes a day for 30 days.

Introducing Time to Take Care of You: 30-Day Challenge.

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5 Ways You Can Find Happiness And Joy In These Turbulent Times

On Sep 23, 2021 6:00:00 AM

/ Andrea Simon

, mental health, Take care of you

With all that's going on in the world today, and in your own world, do you sometimes find yourself feeling down? Overwhelmed? Wishing there was a way to feel happy, joyful, fulfilled?

Me too. That's why I was thrilled to be inviewed recently by Thrive Global for their interview series “Finding Happiness and Joy During Turbulent Times.” They're talking with experts, business leaders, authors and mental health professionals who share lessons from their research and experience about how to find happiness and joy during troubled and turbulent times. And boy, aren't those the times we are living in. You can read the interview here.

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Why Wait To Create Equal Position, Pay And Power For All Business Women

On Jul 22, 2021 2:32:20 PM

/ Andrea Simon

, women in business, women entrepreneurs, women leaders, rethinking women in business

Are you ready to play a role in the future of women?

Now you can. A great opportunity is before you. I would like to personally invite you to join me and a powerhouse lineup of thought leaders, corporate leaders and entrepreneurs at the Women Business Collaborative (WBC) third Annual Summit: Empowering Through Gender and Diversity.

Register Now!

Register for WBC 3rd Annual Summit

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I'm Honored To Be Awarded The First Vistage Top Performer Award

On Jul 21, 2021 6:00:00 AM

/ Andrea Simon

, business growth strategy, business leadership

For many years I've been affiliated with Vistage International, the world's largest executive coaching organization, giving talks and leading workshops on topics ranging from culture change to Blue Ocean Strategy. Recently, I was thrilled to be a recipient of the inaugural Vistage Top Performer Award for 2020, a great honor. Part of Vistage's new Speaker Awards & Recognition program, the Top Performer award is an annual recognition of speakers who have presented 25+ engagements, maintained a 4.5+ average score, and have a 95%+ recommendation rating in the previous year. Having given more than 450 talks, with a cumulative score of 4.6, I think I qualify!

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Is It Time To Rethink Where You Are And Where You Are Going?

On Jul 20, 2021 6:00:00 AM

/ Andrea Simon

, Rethink Your Journey, Take care of you

Now that we're hesitantly coming out of the pandemic, or even before that, have you found yourself asking those big questions like, Why am I here? Do I really want to be doing what I'm doing for the rest of my life? Is this all there is?

Good news: Yes, there is more. Yes, you can change the direction of your life, you can write a new story. And yes, you really can become the best that you can be.

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How To Thrive In Today's Crazy World? Make Change Your Friend

On Jul 13, 2021 6:00:00 AM

/ Andrea Simon

, Entrepreneurs, Culture Change, Corporate Anthropology, women in business, change

I've been interviewed a lot lately! Happily, they've all focused on the topics I love sharing about: my new book, Rethink: Smashing the Myths of Women in Business, the challenges women and minorities face in the workplace, Blue Ocean Strategy, female entrepreneurs, the Simon Initiative, culture change, and of course, anthropology. So is there an underlying theme to these articles, which I share below? Yes. I would have to say that it is time to make change your friend. We've been through a pandemic. Millions have lost their jobs and businesses and are now trying to imagine what's next. Women are fed up with bumping into old myths that tell them what they can and can't do. New markets are being opened up by clever entrepreneurs looking for unmet needs. In short, change is all around us, and it's not slowing down. Time to embrace it, not flee from it!

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How Do You Smash The Myths Of Women In Business? Change Workplace Culture.

On Jul 8, 2021 3:03:29 PM

/ Andrea Simon

, Culture Change, women in business, rethinking women in business

I was recently a guest speaker on the Entrepreneur MBA podcast with Stephen Halasnik, and what we talked about was really significant. Yes, we discussed my new book, Rethink: Smashing the Myths of Women in Business, but we also delved into how the old ways of viewing gender and diversity are changing, not just for today but for generations to come. Stephen asked some great questions about the challenges women and minorities face in the workplace, and what businesses must do to change that negative environment so that inclusion becomes more than just a momentary catchphrase. I include below the press release about our podcast. To listen to our conversation, click here. My hope is that discussions like these will cause us all to think about what we can do to make workplaces, and society at large, less ex-clusive and more in-clusive. Enjoy.

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Aren't You Ready To Write Your New Big Bold Story About You?

On Jun 30, 2021 11:48:41 AM

/ Andrea Simon

, Rethink Your Journey, Take care of you

Are you like our client Mary Beth who is feeling like she is out of steam? Is this really the story she wanted for her life? She is struggling to run her business, trying to raise her young son, and has none of the life she thought she could have as a successful entrepreneur. What’s missing? Is this all there is? She wants a better future. She wants more.

After starting to work with us, Mary Beth was ready to re-write her own story and create a much more exciting, “bigger, bolder” one as she said to us. Mary Beth saw the handcuffs she had put on herself. She just didn’t know where the key was to open them up and let her fly free again.

As we work with our coaching clients to help them tackle their personal and professional challenges, we find so many women like Mary Beth. She was ready to pause, step back and reflect on what she had created, and then change it. She just didn't have a clue how to begin and how to sustain the new changes she wanted for her family and her business. Sound familiar?

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Stuck or Stalled? The Time is Right to Rethink Your Journey

On Jun 1, 2021 2:54:24 PM

/ Andrea Simon

, Rethink Your Journey, Take care of you

Are you a strong woman who looks at a challenge straight in the eye and gives it a wink? Maybe you are but today you are stalled or stuck, frustrated with your job, or tired of the life you have been leading. Isn’t it time for you to step back and ask yourself Why? Why am I here? What has been the path I have been on for a short or a long time and is it the one I want to be on for the rest of my life?

For many of the women I coach, the pandemic has enabled them to ask themselves these simple questions, as if the crisis opened them up to what they could be.

Is this you too? If so, ask yourself these 4 important questions:

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How To Get Women To Rethink The Way They Want To Invest Their Money?

On May 13, 2021 8:45:43 AM

/ Andrea Simon

, women leaders, smashing myths, rethinking women in business

For some of us, there comes a point in our lives when we choose purpose over profit. Janine Firpo, one of the amazing women profiled in my book"Rethink: Smashing The Myths of Women in Business," has found a way to do both. You can get your copy here. And also take a listen to the podcast I did with Janine in February of this year, it's terrific.

I met Janine through my editor who said, "You should include Janine in your book. She is trying to change the way women manage their money across the globe." By all accounts, she's succeeding. It all started with a four-month backpacking trip through sub-Saharan Africa after quitting her tech job. When she returned, the internet was the new frontier and while she could have jumped aboard and become incredibly wealthy like some of her colleagues, her purpose had changed. Now she is on a mission to change the way women earn, manage and invest their money so that their investments align with what's important to them.

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