5 Easy Steps To Help Businesses Facing The "Value Challenge"
What is value, anyway? Kind of what you make it.
Are you a business leader facing a "value challenge"? If so, here are a few things to think about.
Some observations that might help you respond effectively.
1. The source of the problem may be in how you define that “value.”
Why do you think you have the right mix of design and function to warrant the price of a "value" product? Just “because"?
2. Why do you think you are so right and the purchasing agent or consumer is so wrong?
3. Market demands are changing. Are you ahead of or behind those changes?
Time for a new value-proposition?
It won't take long before you discover a lot of holes in that "value-add" you thought was the essence of your business.
Facing a value challenge? Need to grow? Contact us.
You might find one of our workshops will help you rethink your current value proposition and how you can better position your company for growth.