<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=179432805882575&amp;ev=PageView&amp;noscript=1">

Guest Bloggers

Guest Bloggers

Bob Roitblat: 9 Ways Traditional Market Research Fails Innovation And What To Do About It

On May 15, 2018 7:00:00 AM

/ Bob Roitblat

Categories: Business Anthropology, Corporate Anthropology, finding new customers, innovation

From Guest Blogger Bob Roitblat:

"We should discard the old, unquestioned assumption that demographics is always the best way to segment markets."  —Daniel Yankelovich, New Criteria for Market Segmentation, Harvard Business Review, March-April 1964, page 89.

Traditional market research techniques focus on data, metrics, purchase intent and attribute preferences—i.e., on logical analysis. These provide only a fraction of the available knowledge and insight necessary for effective innovation for several reasons: 

Read More → Back to Top

Growing your business? Subscribe to our blog for great articles delivered straight to your inbox!

Subscribe to our Blogs

Subscribe to our Podcast

Management Consulting Connection