Guest Bloggers

Tired of competing against all those "others" for the same customers in the same way? Ready to carve out uncluttered market space and make the competition irrelevant? That's the premise of Blue Ocean Strategy, the phenomenally successful methodology that helps you see, feel and think in new ways about your business. Michael Olenick, the newest addition to our SAMC team of experts, is someone who really "gets" Blue Ocean Strategy, and we'll regularly be sharing his wisdom and his viewpoints as a guest blogger. There's so much to learn here and also so much you can hopefully apply to your business and your life. Enjoy.

From Guest Blogger Michael Olenick

From Guest Blogger Mary Beth Nelsen 

 
From Guest Bloggers David Grebow and Stephen Gill

“When we look back across five centuries, the implications of the Renaissance appear to be obvious. It seems astonishing that no one saw where it was leading, anticipating what lay around the next bend in the road and over the horizon. Even the wisest were at a hopeless disadvantage, for their only guide in sorting it all out — the only guide anyone ever has — was the past, and precedents are worse than useless when facing something entirely new.”

—William Manchester, A World Lit Only By Fire

In the 1980’s, technology, automation, artificial intelligence and globalization combined for the first time to form a new powerful force. The impact of this force began the historic — and too often unnoticed ­­— transition from a labor-intensive workforce that had existed for thousands of years to what is still a relatively new and emerging mind-intensive workforce. In our book, “Minds at Work,” we refer to this period as The Great Inflection Point when we moved from managing hands to managing minds.