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Guest Bloggers

Guest Bloggers

Michael Olenick: What Role Does Tech Play in Blue Ocean Strategy?®

On Feb 19, 2020 6:00:00 AM

/ Andrea Simon

Categories: Blue Ocean Strategy, business model innovation, Blue Ocean Strategy Expert

                                                                                                                                                                                                (photo courtesy of LinkedIn)

The power of finding a blue ocean in a world of competitor-dominated red oceans is so clear, once you “see” it. Michael Olenick, the newest addition to our SAMC team, shares this timely blog about how two big-name companies, Yellowtail and Nintendo, successfully outperformed their competitors by making technology an integral part of their Blue Ocean thinking as a means to unlock value. Perhaps you could do the same with your business?

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Michael Olenick: Blue Ocean Strategy® and Honesty

On Feb 10, 2020 2:45:29 PM

/ Andrea Simon

Categories: Blue Ocean Strategy, business change, Blue Ocean Strategy Expert

Tired of competing against all those "others" for the same customers in the same way? Ready to carve out uncluttered market space and make the competition irrelevant? That's the premise of Blue Ocean Strategy, the phenomenally successful methodology that helps you see, feel and think in new ways about your business. Michael Olenick, the newest addition to our SAMC team of experts, is someone who really "gets" Blue Ocean Strategy, and we'll regularly be sharing his wisdom and his viewpoints as a guest blogger. There's so much to learn here and also so much you can hopefully apply to your business and your life. Enjoy.

From Guest Blogger Michael Olenick

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Michael Olenick: Can Marvel Comics Make You Love Blue Ocean Strategy?

On Aug 17, 2018 6:00:00 AM

/ Andrea Simon

Categories: Blue Ocean, Andrea Simon, Blue Ocean Strategy, business strategy, Blue Ocean Strategy Expert

From Guest Blogger Michael Olenick

The idea that higher value and lower cost are incompatible is taken as an assumption. Better things cost more, right?

Sometimes that’s true, but not always. Blue Ocean Strategy theorizes the relationship can be broken, that higher value can be delivered at lower cost. This concept is called the cost/value trade-off.

Let’s use an obvious example:

All those covered-up buttons add cost; each must be engineered to do something, tested, manufactured, distributed, and explained to consumers (who have no interest in them). The extra cost adds unnecessary complexity. Let’s check out Apple’s TV remote instead:

Much better.

Now a larger example, the turnaround of an entire company and creation of a new movie studio.

Marvel, the beloved comic book/movie/TV/game/toy company went from bankrupt and deeply in debt to a $4.2 billion buyout, in just over a decade, by breaking the cost/value trade-off. Marvel movies earn considerably more than movies from other studios yet cost considerably less to make.

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