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Business Change Management

Does Social Media Drive Website Traffic? Let's See!

Does Social Media Drive Website Traffic? Let's See!

iStock_000048890882_Small.jpgAll that social media buzz! Does it really work? And which might work best for you?

We were curious too. To see how social media worked for a client, Simon Associates Management Associates (SAMC) just completed a case study that we have put together as a white paper on the impact of social marketing on the growth of website traffic.

While only one study and one case, the white paper does point out that power of using a wide range of social channels and why the right ones should be an important part of your inbound marketing mix.The case study looked at one of our B2B clients. We analyzed the 4th quarter of 2015 “before the use of social media” and the 1st quarter of 2016 “after use of social media”.

Let's see what happened!

Detailing the results, this white paper clearly demonstrates the impact of social marketing on their website traffic. The research results Include data and charts on:

  • An analysis of site visits before and after
  • Website visits by source
  • Messages by type
  • Clicks by source
  • Website visits from sources

Finally, we asked: which channel and content format works best for this type of client? To help us better answer that question we created what we call the “Coefficient of efficiency.” This index identified which sources were most efficient for generating website traffic. 

To download a copy of this white paper please click below:

Download our social media case study

On Apr 25, 2016 2:00:00 PM

/ Andrew Simon

Categories: Andrew Simon, Inbound Marketing, social marketing

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