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Business Change Management

Business Change Management

Andrew Simon

Partner in Simon Associates Management Consultants
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Recent Posts

Why Is the Buyer's Journey Critical for Successful Entrepreneurs?

On Apr 10, 2018 8:00:00 AM

/ Andrew Simon

Categories: Entrepreneurs, Inbound Marketing, business growth strategies, buyers journey

 

Thanks to the digital revolution, people are not buying things the way they used to—they just aren't. The old sales funnel we knew for decades is long gone. 

As entrepreneurs, this means that you now need to build your business growth strategies differently in order to capture buyers on their journey, not yours. Since the buyer’s journey is an essential framework for any marketing strategy, you must start to think like your buyer and understand the steps he or she is taking to make a purchase decision. 

This new mindset is crucial if you are going build your sales volume fast enough to succeed. 

How Has the Buying Game Changed?

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How To Make Your Startup A Success When You're Over 50 

On Mar 15, 2018 9:44:25 AM

/ Andrew Simon

Categories: Entrepreneurs, Start-ups

Can you continue to be a valuable contributor to society after you've passed your 50th (or 60th or even 70th) birthday? Can you still be a startup entrepreneur? Yes! Because guess what? I'm doing it.

In a recent article I wrote for Home Business Magazine, I talk about the exhilaration as well as the pitfalls of re-entering the marketplace after you have retired, or if you never left it in the first place. Below are highlights from the article. To read it in full, click here.

The value of being “over 50”

1. Experience counts

Don’t discount your experiences. While you might not have skills associated with fast-moving new technologies, you do know how to deal with people. These make you very valuable. You just need to know how to sell what you know.

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What Are Some of the Best Business Ideas for Entrepreneurs Over 50?

On Mar 1, 2018 8:00:00 AM

/ Andrew Simon

Entrepreneurship isn’t reserved for the 20-something-year-old who quit college to write code in their parent’s garage. In fact, according to Shopify, the highest rate of entrepreneurship in the U.S. has been among 55 to 64 years old with people over 55 twice as likely to launch successful new companies than those in the 20-34 age group.

Fifty years is far from old. It’s a good decade and a half away from retirement age. Did you know that celebrities such as Naomi Watts, Will Smith, Lucy Liu, Ashley Judd, LL Cool J, and Rachel Ray are turning 50 years old this 2018? And when you realize that, you can appreciate that 50 and up may be the ideal age to leave the rat race, start a business, and be your own boss.

Read more: A Powerful Checklist for Entrepreneurial Success

Here are some of the best business ideas for the over 50 aspiring entrepreneur:

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SEO Is Just Part Of The Inbound Equation

On Feb 13, 2018 5:22:45 PM

/ Andrew Simon

Categories: Inbound Marketing, SEO, search marketing, Blogs, social marketing, Keywords

Have you ever gotten an email which says something like, “We are the best at SEO…first page guaranteed”? Sounds pretty good, doesn’t it? But I have learned that it is perhaps not as good as it appears.

Why do I say that?

Let’s start with the buyer’s journey and why firms that only deal in SEO ranking can only get you part of the way to achieving your goals. Getting to the first page of Google is not all that inbound marketing is about! Helping a buyer through their decision process so they can make the right choice among many options is really a bigger objective -- and one that needs you to think about more than just SEO. Search marketing is more than just the right content on the website.

SEO is critically important -- agree, but...

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How Do You Get Found On The Internet? Start With Great Content.

On Feb 8, 2018 6:00:00 AM

/ Andrew Simon

Categories: Inbound Marketing, content marketing, Blue Ocean Strategy Expert

 

Great digital marketing campaigns are based upon great content. But as you know, the role of content in SEO power is evolving, forcing all of us to adapt as we try to tell our story to the right audience.

At Simon Associates Management Consultants, we know that great content will always be king. Yet, the delivery of that content has changed over time. Understanding and adjusting to these changes is what will make you a much better digital marketer.

SERPs are the big thing now

There are several things you should consider up front as you evaluate your website, social media and content marketing strategy. Perhaps the most important one is the growing importance of Search Engine Results Pages, or SERPs. I am sure you have seen this on the top of a page. You might even have scored high on one. But most often, between the paid advertisements and the answer to the search question which Google has identified, your website ranking falls well below the hot spot you thought it would be in.

So what’s going on?

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How to Capture the ROI of a College Education

On Jan 3, 2018 6:00:00 AM

/ Andrew Simon

Categories: Blue Ocean, Education, business growth strategies, Higher Education, business model innovation

In a recent Atlantic magazine, Bryan Caplan, author of The Case Against Education, writes a very caustic, albeit truthful analysis of the current state of higher education in the U.S.

In this particular article among many he has written, The World Might be Better Off Without College for Everyone, there is a litany of reasons why our approach to educating our population for society, for jobs, for productive lives, is flawed, failing and fallen.

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Enjoy Retirement By Not Retiring: The Value of a Home-Based Business

On Oct 11, 2017 8:00:00 AM

/ Andrew Simon

 

Did you know that 10,000 Baby Boomers retire every day? That's right. It's estimated that of the 76 million people born between 1946 and 1964, 4 million retire every year, which works out to about 10,000 a day. That's really a stunning figure.

I guess I'm bucking the trend, because although I'm well into my 70s, I have no plans to retire anytime soon. I'm having too much fun! Plus, working stimulates my brain, keeps me strategizing and running the numbers, and requires that I stay current with all the technological changes taking place these days.

Are you like me, still working past retirement age? If so, you might enjoy this podcast interview I recently took part in, co-hosted by Richard Henderson and Sherilyn Colleen for Home Business Magazine. Listen in by clicking on the box below:

Thinking about starting a business? 10 things to consider

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Who Says You Have To Retire? Not Me!

On Aug 19, 2017 10:00:00 AM

/ Andrew Simon

Categories: Entrepreneurs

Retirement...that wonderful state of being that millions of people look forward to and cannot wait to start enjoying. Not me! Although I am well past the age when I could start receiving Social Security checks, I am far from ready to retire. Why? Because life is too exciting to sit around twiddling my thumbs. Besides, I still have a lot of work to do, as I explain in a recent article I wrote for Successful Business News. (Read it here.) Is anyone out there like me?

I still like the challenges of the business world.

Yes, I still get high building revenues and generating profits. And if I can’t do it for myself, I enjoy helping someone else do it.

But if you're considering re-entering the workplace, or like me, are not ready to leave it, hold on. It's not as easy as you might think. So before plunging headlong into a new venture, pause and consider this 7-point check list:

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So, What Are Liberal Arts Colleges Missing?

On May 15, 2017 3:03:39 PM

/ Andrew Simon

Categories: Higher Education

I have written several blogs lately about how students are graduating from colleges and universities with few marketable skills and therefore are largely unprepared to get high-paying jobs in today’s workplace. They can’t service debt, can’t buy cars and certainly can’t afford houses. Not great for our economy!

Although the U.S. educational system has flaws, one state gets it.

In an effort to reverse this trend and make college more affordable and accessible for all, New York’s Governor Andrew Cuomo announced in January that tuition will be free for residents who earn up to a certain income cap to be phased in over the first three years of the program.

Undergraduates attending a State University of New York or City University of New York school will be eligible for the Excelsior Scholarship if their families earn less than $100,000 a year. That will rise to $110,000 in the second year and $125,000 in the third year, 2019. Those who qualify will pay nothing for tuition, which costs $6,470 annually at four-year schools and about $4,350 at community colleges. (They will still be on the hook for room and board fees if they live on campus, which run about $14,000 a year).

What’s great about this plan is that it reduces or even eliminates the debt burden for students (again, a huge drag on our economy). They say a rising tide lifts all boats, which is what I’m hoping Cuomo’s plan does, creating a better path for college graduates to get high-paying jobs. This is what I’d like to focus on here—high-paying jobs—because irrespective of the cost of an education, good high-salary jobs eliminate or reduce all the other problems.

High-paying jobs are out there, so why aren’t they being filled?

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A Powerful Checklist For Entrepreneurial Success

On May 3, 2017 3:04:28 PM

/ Andrew Simon

Categories: Entrepreneurs, business growth strategies, Corporate Culture

I have been both a serial entrepreneur and intrapreneur for most of my life. The difference being that I have set up new businesses both inside and outside of corporations. While there are many similarities, there are also differences—namely, working with and without corporate support. And both have advantages and disadvantages. But for today, I would like to focus on the commonalities.

5 critical issues that strongly affect business success

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