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Business Change Management

Business Change Management

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2014 Update Of Business Trends From The Trenches

On Apr 30, 2014 12:02:33 PM

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Categories: Andrea Simon, Emerging Trends, Change Management

As we have just started to experience 2014, some trends that I identified last year remain relevant, while many new ones are emerging, given key societal and economic changes. So here are the highlights of what I’m hearing and seeing already this year—trends from the trenches that promise to become even more prominent.

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Great Clients Are Partners, Not Employers

On Apr 28, 2014 1:32:11 PM

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Categories: Andrew Simon, Entrepreneurs, Change Management

Everyone can tell you about their experiences with bad clients. The pain and suffering. The lack of appreciation, the demands, etc. But how many times do we talk about great clients? Because as David Ogilvy once said…”Clients get what they deserve!”

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A Hospital Brand Is A Terrible Thing To Waste

On Apr 28, 2014 11:53:52 AM

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Categories: Healthcare, Andrea Simon, Branding and Rebranding

Nationwide, more than 100 healthcare organizations have changed names over the past two years. Given the latest healthcare reforms, that list continues to grow, as healthcare systems struggle to stand out amid an increasingly competitive landscape.

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Andrea Simon’s Article On How To Achieve Effective Hospital Branding Now Featured In Fierce Healthcare

On Apr 25, 2014 10:16:29 AM

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Categories: Healthcare, Andrea Simon, Branding and Rebranding, Trends From The Trenches

For any marketing efforts to be successful, you have to start with a solid content marketing strategy and a committed leadership and staff. This was certainly true with Hurley Medical Center in Flint, MI, as Dr. Andrea Simon, corporate anthropologist and Founder/President of Simon Associates Marketing Consultants (SAMC), describes in her latest article, “Branding Hurley Medical Center: Take advantage of technology,” currently featured in FierceHealthcare's Hospital Impact.

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Andrea Simon’s Article On How To Achieve Effective Hospital Branding Now Featured In Fierce Healthcare

On Apr 25, 2014 10:16:29 AM

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Categories: Healthcare, Andrea Simon, Branding and Rebranding

For any marketing efforts to be successful, you have to start with a solid content marketing strategy and a committed leadership and staff. This was certainly true with Hurley Medical Center in Flint, MI, as Dr. Andrea Simon, corporate anthropologist and Founder/President of Simon Associates Marketing Consultants (SAMC), describes in her latest article, “Branding Hurley Medical Center: Take advantage of technology,” currently featured in FierceHealthcare's Hospital Impact.

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Sixth Healthcare Webinar, “The Future Of Healthcare Marketing Is Digital,” Demonstrated How To Successfully Market To Today’s Consumers

On Apr 19, 2014 10:21:17 AM

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Categories: Healthcare, Andrea Simon, Ben Dillon

Many questions continue to swirl around patients and healthcare providers as Affordable Care Act reforms go into effect. Another revolution is occurring simultaneously, focused on digital marketing and how healthcare organizations must embrace it to stay ahead of the curve.

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Becker's Hospital Review Publishes Andrea Simon Article On The Wisdom (Or Folly) Of Hospitals Changing Names In Hopes Of Winning Patients

On Apr 17, 2014 11:18:24 AM

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Categories: Healthcare, Andrea Simon, Branding and Rebranding, Trends From The Trenches

When is a hospital’s name just a name, and when does it stand for something bigger? And if a hospital changes its name but doesn’t follow it up with a well-thought-out branding and marketing plan, will consumers understand, or even care, what the new name represents?

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Becker's Hospital Review Publishes Andrea Simon Article On The Wisdom (Or Folly) Of Hospitals Changing Names In Hopes Of Winning Patients

On Apr 17, 2014 11:18:24 AM

/ admin

Categories: Healthcare, Andrea Simon, Branding and Rebranding

When is a hospital’s name just a name, and when does it stand for something bigger? And if a hospital changes its name but doesn’t follow it up with a well-thought-out branding and marketing plan, will consumers understand, or even care, what the new name represents?

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Forbes.com Publishes Andrea Simon Article Identifying Key 2014 Business Trends That Bear Watching

On Apr 15, 2014 11:24:40 AM

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Categories: Andrea Simon, Emerging Trends, Change Management

2014 Update Of Business Trends From The Trenches,” Andrea Simon’s recent article analyzing the impact of pivotal business trends in banking, healthcare, manufacturing and corporate culture, has just been published in Forbes.com.

Dr. Simon, Ph.D., founder and President of Simon Associates Management Consultants, observes, “As we’ve just started to experience 2014, some trends that I identified last year remain relevant, while many new ones are emerging, given key societal and economic changes.”

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Fifth “Trends From The Trenches” Webinar Explored The Ways Providers & Payers Can Succeed Amid An Increasingly Expensive & Complicated Marketplace

On Mar 10, 2014 11:35:13 AM

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Categories: Healthcare, Andrea Simon, Trends From The Trenches

For the fifth webinar in the popular series, Healthcare Innovation: Trends From The Trenches, Andrea Simon, Ph.D., anthropologist and CEO/Founder of Simon Associates Management Consultants, teamed up with Margaret J. Davino, Partner, Kaufman, Borgeest & Ryan, to present “The Changing Healthcare Marketplace and How Providers and Payers Are Collaborating to Adapt, which aired March 14, 2014.

Andrea Simon, Ph.D.

In this highly-watched session, Dr. Simon and Ms. Davino addressed the many questions that continue to arise as institutions and patients adjust to the many changes emerging from the Affordable Care Act, including how providers and payers can set themselves up for success given the changing reimbursement and expenditures seen in today’s evolving marketplace.

Margaret J. Davino

Ms. Davino has been involved with physician-hospital contracts, affiliation and/or service contracts, employment agreements, managed care issues, bylaws and governance matters, regulatory compliance, medical staff affairs, establishing physician practices, as well as mergers and the formation of hospital systems. The biggest part of her practice at the current time is relationships and collaborations between various providers, including physicians, super-groups, hospitals and others.

“We are delighted to have had Margaret Davino as our co-host for this webinar, as she has been recognized every year since 2007 as one of the best healthcare attorneys in New York City,” Dr. Simon stated afterward. “Margaret sees all sides of the latest healthcare issues, as she represents physicians contemplating the sale of their practices to hospitals and hospitals seeking advice on purchasing physicians’ practices.”

Ms. Davino gave webinar listeners a crucial insider’s look at the relationships between hospitals, physicians and other providers, describing how these relationships are changing as part of the new Affordable Care Act landscape. She also discussed newly-created structures being used for providers and payers to work together, including accountable care organizations (ACOs), and the effect that the changing relationships are having on prices and on relationships with payers/insurance companies.

“Right now there are several different models of collaboration between hospitals and physicians that are important to understand for everyone in the healthcare field,” Ms. Davino explained. “I talked about how these models affect reimbursement, how patients are impacted and what everyone from hospital administrators to physicians to patients can expect in the future.”

Additional upcoming webinars will include: The Future of Healthcare Marketing is Digital on Apr. 25 with co-host Ben Dillon, Co-Owner and VP of Geonetric Inc.; Men’s Health: An Emerging Market for Healthcare Providers And A Response To A Growing Crisis on May 9 with featured speaker, Charles Modlin, MD, MBA, FACS; and Healthcare Delivery and Experience Innovation: A Core Competency for Integrated Delivery Systems on June 6 with co-host Sam Basta, MD, MMM, FACP, CPE. Each webinar will air at noon, Eastern Time. For more information, please visit: www.simonassociates.net.

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