More and more, business leaders are beginning to understand the value of corporate anthropologists, and more importantly, how they can help people at all levels of a company better "see, feel and think" about their business with fresh eyes. As a corporate anthropologist myself, I preach that the importance of anthropology lies in its ability to help people pause, step out and look at the way they have always done things in new ways, and then make these new ways happen. In my recent article in BusinessNewsDaily, I had the chance to expand on this ethnographic approach to business. Perhaps this could help you and your company?
Corporate anthropology is about adaptation