I have been around for a long time. Made some noticeably big decisions that have made some investors and myself a lot of money. But I have also made a lot of mistakes. Fortunately, not enough to sink the ship. And luckily some of them have turned out to be valuable lessons. So when someone asked me to write about those mistakes, I told them that I could literally write a book because I have made dozens of them…some big, some bad, and eventually, either repairable, avoidable or important lessons learned.
But I am not writing a book so let us focus on two of my mistakes that have been valuable. They fall into two categories: the first goes under analytics. And the second is almost directly opposite: intuition. Eventually, these two mistakes have allowed me to build healthy businesses, both for my clients and myself.