Are you ready to leave the bloody waters of the "red ocean strategy" you’re swimming in and instead, experience the clear, uncontested waters of a Blue Ocean Strategy? What's a Blue Ocean Strategy anyway? And how could you find one for your business or organization?
This video shows you!
In response to so many requests bubbling up during this pandemic and economic recession, I created a new video to help you understand three things:
- What is a “red ocean strategy” in which you are competing against others very much like you?
- What are the five most important elements of a differentiating Blue Ocean Strategy?
- How could you use the Blue Ocean Strategy tools to discover unmet needs, non-users and new ways to add value with innovation, opening up growth opportunities that are perfect for your future?
Make the competition irrelevant
Briefly, Blue Ocean Strategy isn't about doing more of the same, cheaper, or competing with others in the same industry you're in today ("red ocean"). It's about finding customers' unmet needs so you can open a new market space that you can own ("blue ocean"). In these turbulent, disruptive times, businesses and even non-profit organizations need a Blue Ocean Strategy more than ever so they can not just survive, but thrive.
A trained practitioner in Blue Ocean Strategy, I’ve conducted over 425 workshops and speeches and worked with a wide range of global clients on their Blue Ocean Strategy. It is never easy, but we truly believe that the way forward is all around you--if only you can see it. Let us help you.
To view/download the presentation, click on the image below