Business Change Management

Maybe it is time to change “Change Management”

In today's highly competitive, technologically disrupted business environment, one thing that’s a constant across all industries is change. It cannot be ignored—it must be embraced. But how? How do you change when our brains hate it? And, while change is all around us, few of us really know how to change, i.e., how to adopt new ways of doing things. We're much more comfortable with the way we've always done things in the past. So why change?

Because we must. The times demand it. Even though change is pain, we really need to learn the methods and strategies for bringing about real, transformative change, and then apply them. And fast.

Is meaningful and lasting change possible?

Yes. But, it takes genuine buy-in from the executive leadership and a strong understanding of the current vs. desired corporate culture. If these fall into place, culture change can indeed not only happen but revolutionize a company.

To understand how you too can do this, read our white paper which contains a step-by-step slide show explaining the necessary steps an organization must take to bring about real change. In this way, you and your business can overcome today's challenges and boldly embrace the future.

To download our white paper, "Everything is Changing but Change Management. Why Is It Not Working?," click below.

More importantly, can you understand what it's saying? 

These days, more and more (and more) data keeps coming at us, and if you're like me, you're wondering what to do with all. Can it help you run your business better? Can it reveal important facts about your customers? Can it identify nonusers of your products or services and show you how to convert them into users?

For those in management and strategic planning in healthcare systems, can data help guide CEOs' decisions? Can it help hospitals respond more quickly to market and cultural shifts taking place all around them? These are all important questions.

To have meaning, data has to be visualized

As I write in my recent article in Healthcare Marketing Report, perhaps the true value of data lies not in the data itself but in how people visualize it. The challenge is our own brains, which tend to sort through incoming data and only capture those data points that affirm what we already know or believe to be true. The rest we simply discount or ignore.

I assert that to really understand the meaning of data, we need to take it and turn it into a story that helps people act upon it and share it, thereby influencing and leading others. (You can read my entire HMR article by clicking here.)

How to hear what your data is saying and turn it into the right story

What is culture anyhow?

In the very simplest definition, culture is the way people think, act and behave. For us to interact with others, we need to share common values, stories, beliefs and ways of doing things. We cannot live without culture. It's the essence of who we are as humans.

Successful firms have intentionally built cultures. If a company is aggressive and competitive, and its employees always want to win, it will build a culture around those values. On the other hand, if a company is entrepreneurial and likes innovation, teamwork and visionary ideas, it will build a culture around those things. 

Culture also creates a collective identity and a commitment to that identity. It becomes a company's brand. And if you have a good strong brand, you want to make sure you're living it, living the culture. 

Wondering what your culture is? Perhaps this presentation can help.

Higher ed is “On the Brink” of big "Blue Oceans"

Higher education is an old, established system facing a fast-changing market space — not a good mix. If you are in higher education in 2019, you are well aware of the challenges you are facing. What do you do if you are not among the top 50 colleges in the country with major endowments and large numbers of potential student applicants? What is your role and for whom? Could a Blue Ocean Strategy help you find your purpose and successfully attract today's generation of students?

Delaware Valley University: case study of a successful Blue Ocean Strategy

These were the challenges facing Delaware Valley University (DelVal) when they hired us to do Blue Ocean work with them. They were asking big strategic questions. Our job was to help them find the right answers. You might be facing the same problems as well: too few students, shifting demands of faculty and staff, challenges from the workplace, and questions about the real value of a college education.

What really impressed us about DelVal's leadership was how they wanted to share their Blue Ocean Strategy work to help other higher ed organizations of all shapes and sizes step back and rethink where they are going and how they are going to get there — big strategy questions. So after helping Maria Gallo (DelVal's president) and her team successfully construct a new strategic plan for the University, we turned our work with them into a comprehensive case study which we offer here as a white paper. 

Find ways to meet unmet needs in ways the competition isn't 

This white paper is designed to help you shift from competing in a "red ocean" with other colleges and universities to finding innovative ways to tackle students’ unmet needs, and seeking nonusers who could actually become enrolled “users,” albeit in different ways than in the past. That, in a nutshell, is what Blue Ocean Strategy is all about.

To download our white paper, "Delaware Valley University Embraces Blue Ocean Strategy®," click below.