Not that long ago, we had several clients which had grown to almost $10 million in annual revenues and were netting nice profits. One was selling an innovative travel pillow, and his business was being run mostly by family and friends. Another was in the event marketing business. His challenge was that most of his “product” was in human capital and talent, and there only seemed to be so much to go around.
Both were struggling with limits to growth without scalability. The pillow manufacturer could push more product, but without a better system in place, he was not able to expand into online markets or increase repeat sales. The event marketer could pitch more big accounts, but had trouble getting the talent to get those events completed.
What both of them needed was a new perspective. Growth without scalability was limiting their growth.
Scaling for Growth