In March of this year, 2019, I made a presentation to the Society for Applied Anthropology entitled "Anthropology Applications for Business." It was a fantastic experience and gave me the opportunity to talk about my two favorite topics—anthropology and business—and share how we at SAMC apply anthropology to our corporate, business, healthcare and non-profit clients.
I'll summarize the key points here but you can watch and listen to the presentation in its entirety by clicking on the image below.
Change creates pain in the brain
Companies come to us when they are in a crisis or see one coming. In fact, we've built our business around helping stalled organizations change. As we know from the neurosciences, our brains hate change, they fight it. That's why at SAMC, we've developed an anthropological approach which enables us to evaluate how organizations operate today (obstinate brains and all) so we can better help them change for the future.