Business Change Management

In March of this year, 2019, I made a presentation to the Society for Applied Anthropology entitled "Anthropology Applications for Business." It was a fantastic experience and gave me the opportunity to talk about my two favorite topics—anthropology and business—and share how we at SAMC apply anthropology to our corporate, business, healthcare and non-profit clients. 

I'll summarize the key points here but you can watch and listen to the presentation in its entirety by clicking on the image below.

Change creates pain in the brain

Companies come to us when they are in a crisis or see one coming. In fact, we've built our business around helping stalled organizations change. As we know from the neurosciences, our brains hate change, they fight it. That's why at SAMC, we've developed an anthropological approach which enables us to evaluate how organizations operate today (obstinate brains and all) so we can better help them change for the future. 

At Simon Associates Management Consultants (SAMC), we have been working with a wide range of colleges on Blue Ocean Strategy®, encouraging long-established institutions to step back and look at themselves with fresh eyes.

Why must they do this, and why now? Because times are changing. Colleges, universities, trade schools and all other educational institutions are competing for a smaller and smaller base of high school graduates seeking a college education. In fact, traditional high school graduates now represent only 20% of college student bodies, with the other 80% filled by post-traditional students from all walks of life.

The challenge in higher education: to create innovative solutions that better match the needs of students