For many years, we have been working with colleges, universities and higher education associations, primarily conducting Blue Ocean Strategy® workshops and implementing branding and marketing strategic plans. And what we've been seeing lately is that academic leaders are finally realizing that they can no longer wait for their students of the past to return. More and more, they're waking up to the fact that if they don’t start implementing innovative, radically new ways of doing things, they may not have a way forward in the not too distance future. In short, they know they have to change.
Therefore, as change experts, we thought it would be very timely to share some of the major developments we're observing in higher ed and the impactful and fruitful ways in which several institutions are embracing change.
Higher education today is at a crossroads.
All around the country, colleges and universities are facing more challenges than at any other time in their history.