The phenomenally successful book, "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne, powerfully teaches business leaders of all stripes how to "go where the profits and growth are and the competition isn’t." Easier said than done, right?
But even if you know what a Blue Ocean Strategy is, and also if you don't, how do you find this untapped market space where nobody else is? Where prospective customers with unmet needs are waiting for you to help solve their problems in innovative ways? These 10 blogs, podcasts and white papers will show you.
Hopefully they will also spark some Blue Ocean "a-ha" moments of your own and open your eyes to all the wonderful growth opportunities that might be right in front of you...if only you could see them. Enjoy.