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Business Change Management

Business Change Management

How To Make Your Startup A Success When You're Over 50 

On Mar 15, 2018 9:44:25 AM

/ Andrew Simon

Categories: Entrepreneurs, Start-ups

Can you continue to be a valuable contributor to society after you've passed your 50th (or 60th or even 70th) birthday? Can you still be a startup entrepreneur? Yes! Because guess what? I'm doing it.

In a recent article I wrote for Home Business Magazine, I talk about the exhilaration as well as the pitfalls of re-entering the marketplace after you have retired, or if you never left it in the first place. Below are highlights from the article. To read it in full, click here.

The value of being “over 50”

1. Experience counts

Don’t discount your experiences. While you might not have skills associated with fast-moving new technologies, you do know how to deal with people. These make you very valuable. You just need to know how to sell what you know.

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Do They Hate Guns Or Are They Brilliant Marketers? Both, Actually.

On Mar 4, 2018 11:00:00 AM

/ Andrea Simon

Categories: Andrea Simon, Managing change, social marketing, Corporate Culture, business strategy, social media

 Guns on display at the Dick's Sporting Goods store in Danvers, Mass., on Wednesday. (C.J. Gunther/EPA/Shutterstock, courtesy of The Los Angeles Times)

Here we go again. There's a school shooting, then a lot of tears and hand-wringing, then nothing happens.

But wait, maybe, just maybe, this time is different.

I'm of course referring to the recent mass shooting in Parkland, FL that killed 17 people, including 14 students, a geography teacher, an assistant football coach and the school's athletic director. In response, three major U.S. retailersWalmart (one of America's largest firearm retailers)Dick's Sporting Goods and Kroger—have "voluntarily restricted gun sales to make a policy statement and manage their image with consumers," reports The Los Angeles Times.

According to the article, these retailers "are responding to the national uproar that followed the shooting...especially the feverish debate on Facebook, Twitter and other social media platforms. They are not waiting for legislative action to improve matters."

So are these retailers really anti-guns or are they trying to look good to their customers?

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What Are Some of the Best Business Ideas for Entrepreneurs Over 50?

On Mar 1, 2018 8:00:00 AM

/ Andrew Simon

Entrepreneurship isn’t reserved for the 20-something-year-old who quit college to write code in their parent’s garage. In fact, according to Shopify, the highest rate of entrepreneurship in the U.S. has been among 55 to 64 years old with people over 55 twice as likely to launch successful new companies than those in the 20-34 age group.

Fifty years is far from old. It’s a good decade and a half away from retirement age. Did you know that celebrities such as Naomi Watts, Will Smith, Lucy Liu, Ashley Judd, LL Cool J, and Rachel Ray are turning 50 years old this 2018? And when you realize that, you can appreciate that 50 and up may be the ideal age to leave the rat race, start a business, and be your own boss.

Read more: A Powerful Checklist for Entrepreneurial Success

Here are some of the best business ideas for the over 50 aspiring entrepreneur:

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