Blue Ocean Strategy®: It works when you work it but not when you don’t
I was speaking with someone recently who works for a ski resort that had wanted to find a Blue Ocean Strategy several years ago. Skiing and snowboarding were not growing, and mountains—whether they were destinations or weekend retreats—needed to find more nonusers to enjoy the experience.
Unfortunately, their Blue Ocean Strategy had not taken them very far so they abandoned it. While disappointing, this was not unfamiliar.
At SAMC, we often work with companies that need or want to change and that think, perhaps, they too can be a Blue Ocean success story. What we find is that they can, but it requires a combination of a crisis, a willingness to make the unfamiliar familiar and a Blue-Ocean style toolkit that can provide process and comfort to the unknown.
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The fact that this ski area had not succeeded was disheartening. What might they have done differently to find and implement a Blue Ocean Strategy?
