What types of innovations open new markets successfully—and help you grow your business by adding innovative value, not just incremental improvements? And a related question: are you just thinking business innovation or doing it?
Blue Ocean Strategy shows you how to find uncontested market space which you can own
Blue Ocean Strategy focuses on unlocking new markets, described as "blue oceans," rather than competing in existing markets, or "red oceans." By creating a blue ocean of new customers, businesses don't compete for a small, highly competitive pool of existing customers.
How are you attracting customers?
At SAMC, far too many of our clients are working with the same customers in the same way they have always done...until something happens and those customers float away.
As we work with our Blue Ocean Strategy clients, we repeatedly see some great "aha moments" when they realize that amazing opportunities are often all around them. All they need to do is recognize them. This typically begins when clients go exploring with us to "see, feel and think" in new ways—and it is that "seeing" part that is so important.
I'd like to share two stories here, each of which are available in more detail in my award-winning book, "On the Brink: A Fresh Lens to Take Your Business to New Heights."