I am thrilled to share that "On The Brink: A Fresh Lens to Take Your Business to New Heights," just out since July of last year, has won a Bronze Axiom Business Book Awards in the Operations Management/ Lean/Continuous Improvement category. I’m in very good company with "Sprint" by Jake Knapp and "Let My People Go Surfing" by Yvon Chouinard.
Since 2007, the Axiom Business Book Awards have honored the year's best, cutting-edge business books from all over the world, with the understanding that business people are information-hungry, eager to learn about influential new books that provide information and ideas critical to success in today's competitive marketplace.
You can learn more about the Axiom awards and the winners here.
Want to read some of my book? Download a free chapter on my website AndiSimon.com.
Recently, we gave a workshop to several dozen CEOs who had less than stellar years. They had their strategic plans in place and tactical actions laid out. Now they were ready to see how their strategies were working for them — or not.
While they could each explain why results were not as strong as expected, what began to dawn on them during our workshop was that part of the problem was their strategy. In each case, it needed to be reviewed and reworked in order for their businesses to get going again.
At Simon Associates Management Consultants (SAMC), we specialize in Blue Ocean Strategy® thinking and in working with companies to redesign their business strategies. Blue Ocean Strategies help companies find unmet needs and add value in innovative ways so that they are not just "another business solution" but the "only solution.” (At least for awhile until others catch up.)
As trained Blue Ocean practitioners with over 350 workshops and dozens of client engagements under our belts, we help companies see how a new approach — Blue Ocean style — can lead them to find new untapped markets awaiting their solutions. Exploiting these untapped markets then leads to business growth, the ultimate goal.
To learn more about Blue Ocean Strategy, visit ourwebsite or any number of our blogs or white papers on the topic. Here are three blogs to get you started:
Blue Ocean Strategy is a theory, method and toolkit developed by W. Chan Kim and Reneé Mauborgne and outlined in their breakthrough book, Blue Ocean Strategy. First published in 2005 then republished in 2015 with new information, it has become the core approach we use with our clients, many of whom are literally "on the brink" before getting unstuck and moving ahead in new directions. (You can read more in my book,"On the Brink: A Fresh Lens to Take Your Business to New Heights.")
At Simon Associates Marketing Consultants (SAMC), we have been Inbound Marketing/HubSpot partners for three years. What I would like to do in this blog is present a case study to articulate why we believe that Inbound is a very effective vehicle for successfully marketing any organization—in this case, a pediatrics practice. Of particular importance is how to build a brand's online presence.
How to use Inbound Marketing to build brand awareness, attract users and measure progress
SAMC has been deeply embedded in healthcare marketing for several decades, working with a wide array of healthcare clients across the country, including hospital systems, physicians' practices, ACOs and health information management clients.
Three years ago, we were engaged by a multi-specialty practice that wanted to give its pediatricians more visibility and establish a real brand presence in the marketplace for its twelve pediatric offices.
Firmly believing in the power of Inbound Marketing, we began to build a brand identity and consumer awareness of the pediatric practice and its pediatricians, following these 5 specific principles: