Ready to improve your recruiting strategy? Need to build a new development initiative? Trying to increase student enrollment?
Maybe it's time to take a deeper look at your marketing. Maybe it's time for "inbound marketing"!
If you work in higher education, you are always trying to get the attention of your current students, attract the right future students, cater to your alumni and build relationships with parents. Of all the ways you can do this — from newsletters to special events — "Inbound Marketing" is possibly the most powerful way to kickstart your audience into action.
Inbound marketing...what's that?
For starters, inbound marketing is about three important things:
- Being the right answer to a person's questions.
- Capturing consumers along their buyer's journey so they return to you again and again for more information and better solutions.
- Delighting your current students, parents, donors, faculty and others through online and social marketing.