Last month my wife, Andrea (Andi) Simon, was a keynote speaker at the Michigan Colleges Alliance (MCA) annual meeting. The Alliance is made up of 15 independent Michigan colleges, and if put together as a singular entity, these colleges would be the third largest post-secondary institution in Michigan, just behind the University of Michigan and Michigan State University. Consequently, they have a significant impact on the students they serve!
Taking place over several days, the conference had representatives from approximately 100 corporations in attendance, including the large automotive companies. Andi was the keynote speaker at one of the dinner meetings, and her lecture included an in-depth introduction to Blue Ocean Strategy,® which is the focal point of her newly released book, “On the Brink: A Fresh Lens to Take Your Business to New Heights.”
Two days later, Andi led a MCA roundtable on Blue Ocean Strategy, examining the need to make colleges more relevant in today’s economy. With that in mind, I would like to talk about this topic in this blog. We are often asked "How can Blue Ocean Strategies help colleges and universities quickly adapt to these fast changing times?" It can if academic insitutions stop saying "oh, we don't do that."