While recently conducting anthropological research for several healthcare clients, my team and I have noticed something quite significant taking place: today's consumers are seeking healthcare solutions in very different ways than in the past, now revolving around their convenience and satisfaction. As I state in a June 9, 2016 article published by FierceHealthcare, "today’s healthcare users are designing the care delivery system to match their personal tastes and styles—colored by their frustrations with their current physician and their overall experience with his/her practice." Read my article here.
As a corporate anthropologist, I've been keenly aware of the recent shift in thinking surrounding how cultures should be restructured in order for women to thrive in the workplace. This has caused me to ask, What type of culture do women really want and is it that different from what men want, too? To find out, my firm, Simon Associates Management Consultants, conducted research using the cultural diagnostic tool, the Organizational Culture Assessment Instrument (OCAI), to see how women and men would prefer their organizational culture to operate in the future as opposed to how it operates today.
The results, which truly surprised us, also caught the attention of Forbes, which recently ran my article highlighting what we found.