In my last blog, “10 Tips For Writing Great Blogs That Get You Noticed,” I wrote about how to create compelling blogs that will propel your company and your solutions to rise to the top of search engines.

I suggested that you should address just one topic per blog, blog consistently and frequently to reap maximum benefits, optimize your content with keywords to get found via search, and add a relevant CTA (Call to Action) at the end of each post to promote lead generation.

Now that you have a great blog, how do you promote it?

All that social media buzz! Does it really work? And which outlet might work best for you?

We were curious too. To see how social media worked for one of our B2B clients, Simon Associates Management Associates (SAMC) just completed a case study which we turned into a white paper on the impact of social marketing on the growth of website traffic.

While only one study and one case, the white paper does point out the power of using a wide range of social channels and why the right ones for your message should be an important part of your inbound marketing mix.

There are so many new platforms emerging and agencies promoting themselves as inbound experts that it has become challenging for companies to evaluate the different options available to them. For all transparency we are HubSpot certified partners and have been using their platform for our own company and our clients since 2014. Long enough to have learned what works really well, what we might wish worked differently, and how we might feel recommending HubSpot to our clients. In all candor, it is an amazing platform.

In today’s highly competitive marketplace, writing strong, compelling blogs that attract potential customers to your website is not merely important to your business, it is absolutely critical.

Have you noticed? Healthcare organizations are consolidating left, right and center—particularly the ones I've been working with recently in the Northeast Corridor. Hospitals, physicians and ancillary services are now having to adjust to this major disruption which, for many of them, is understandably difficult.

This current wave of healthcare system consolidation is also causing a lot of confusion for the remaining independent providers, home health providers, visiting nurses, special purpose centers, and last but not least, consumers.

I recently wrote a blog for Hospital Impact (the first in a series) zeroing in on the unintended consequences of healthcare systems integration. I invite you to read it here. The biggest impact I am seeing out in the field? That big consolidations are having big consequences. 

Curious how to recruit the right students at the right acquisition cost?

I bet that chart above got your attention.  While that was 2012, the numbers have gotten even more compelling in 2014:

You  might say that those were for B2B companies. Perhaps. But the trend is very powerful for B2B and B2C.

Are you a small or even a mid-market business wondering how to sustain your growth? Are new customers coming in through the Internet but not from your sales team?  You don't know how to get more of them? Maybe your are a family firm and need to take your business to the next stage?  

Could inbound marketing really help?

Every time you go to a conference or look on the Internet people are talking about inbound marketing. How do you know what it is? What is the right kind of inbound marketing for your business? Is it affordable? Can you support the people needed to create your content?

We hear these questions far too often from people who were able to get their business to a certain size and now are finding it harder to competitively add value in new ways. And the new world of marketing is heavily inbound but totally like a foreign country to them.

Over the past 60 days, I wrote several blogs that were essentially about startups. The first was about starting a business while working at another. The second was about four do and don’ts if you have retired and think you might want to go back into business. Happily, people read my blogs and commented. That’s nice but could I say more? And since the underlying theme dealt with entrepreneurship and starting a business, I reflected on what I’ve said in the past.