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Business Change Management

Business Change Management

What If Disney Went After Nonusers? Blue Ocean Style!

On May 14, 2015 10:41:47 PM

/ Andrea Simon

Categories: Blue Ocean, Andrea Simon, Change Management, Igniting Change

Those of us familiar with Blue Ocean Strategy® often hypothesize about how large, successful companies could be even larger and more successful if they leveraged their resources to create new blue oceans. What heights might they reach if they went after nonusers with value-innovation instead of focusing on their current users with incremental innovations and value creation? Certainly, there's nothing wrong with incremental solutions. But what if..., we like to ask. Here I'd like to share some of our thought wanderings that bubbled up during recent conversations with Blue Ocean colleagues.

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Blue Ocean Strategies® Are Actually Targeting Nonusers

On May 11, 2015 2:03:34 PM

/ Andrea Simon

Categories: Blue Ocean, Andrea Simon, Change Management, Igniting Change

In a recent post, I was sharing with you some thoughts about Nintendo's Blue Ocean Strategy of targeting girls, which opened up a huge untapped market of nonusers for that company. Similarly, Disney created its new MagicBand wristbands in hopes of growing their base of frequent users and attracting nonusers by making it easier to enjoy its theme parks.

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Are Urgent Care Centers Brands Or Commodities?, Andrea Simon Asks In FierceHealthcare

On May 7, 2015 11:52:14 PM

/ mlball

Categories: Healthcare, Andrea Simon, Emerging Trends, Branding and Rebranding

Whether you are involved with the launch and growth of an urgent care center (UCC) or lead another type of healthcare organization, you should be asking yourself the branding question, "Why you?" states Andrea Simon, Ph.D., Founder/CEO of Simon Associates Management Consultants (SAMC), in her May 7, 2015 FierceHealthcare article, “Are Urgent Care Centers Brands Or Commodities?

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Blue Ocean Strategies®: Searching For Nonusers

On May 7, 2015 10:41:56 AM

/ Andrea Simon

Categories: Blue Ocean, Andrea Simon, Emerging Trends, Change Management

Businesspeople tend to believe that innovation requires expensive technological development. Sometimes releasing a technology masterpiece works — Google comes to mind — but oftentimes the focus on technology, rather than consumer need, leads to an expensive flop, like the Segway.

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Driving New Hospital Revenue Via Customer Service Communication Innovations

On May 7, 2015 9:42:01 AM

/ mlball

Categories: Healthcare, Andrea Simon, Emerging Trends

Stericycle Communication Solutions (SCS) Joins Simon Associates Management Consultants (SAMC) for the Latest "Trends from the Trenches" Webinar

NEW YORK, NY – May 7, 2015: Reducing the cost of care is a primary focus for most U.S. healthcare organizations today. But concentrating all efforts on cost cutting isn’t the best approach. Healthcare leaders also need to concentrate on the other side of the equation – generating revenue. Join the next Healthcare Innovation: Trends from the Trenches webinar, on May 15, at noon, EDT, and learn how creating extra revenue can be – and should be – an important factor even when cost cutting is a primary objective. Register here for: “Proven Ways To Increase Revenue While Reducing Costs.”

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