Those of us familiar with Blue Ocean Strategy® often hypothesize about how large, successful companies could be even larger and more successful if they leveraged their resources to create new blue oceans. What heights might they reach if they went after nonusers with value-innovation instead of focusing on their current users with incremental innovations and value creation? Certainly, there's nothing wrong with incremental solutions. But what if..., we like to ask. Here I'd like to share some of our thought wanderings that bubbled up during recent conversations with Blue Ocean colleagues.
In a recent post, I was sharing with you some thoughts about Nintendo's Blue Ocean Strategy of targeting girls, which opened up a huge untapped market of nonusers for that company. Similarly, Disney created its new MagicBand wristbands in hopes of growing their base of frequent users and attracting nonusers by making it easier to enjoy its theme parks.
Whether you are involved with the launch and growth of an urgent care center (UCC) or lead another type of healthcare organization, you should be asking yourself the branding question, "Why you?" states Andrea Simon, Ph.D., Founder/CEO of Simon Associates Management Consultants (SAMC), in her May 7, 2015 FierceHealthcare article, “Are Urgent Care Centers Brands Or Commodities?”
Businesspeople tend to believe that innovation requires expensive technological development. Sometimes releasing a technology masterpiece works — Google comes to mind — but oftentimes the focus on technology, rather than consumer need, leads to an expensive flop, like the Segway.
Stericycle Communication Solutions (SCS) Joins Simon Associates Management Consultants (SAMC) for the Latest "Trends from the Trenches" Webinar
NEW YORK, NY – May 7, 2015: Reducing the cost of care is a primary focus for most U.S. healthcare organizations today. But concentrating all efforts on cost cutting isn’t the best approach. Healthcare leaders also need to concentrate on the other side of the equation – generating revenue. Join the next Healthcare Innovation: Trends from the Trenches webinar, on May 15, at noon, EDT, and learn how creating extra revenue can be – and should be – an important factor even when cost cutting is a primary objective. Register here for: “Proven Ways To Increase Revenue While Reducing Costs.”