We are working with higher education organizations that are ready for a new Blue Ocean Strategy® (BOS). They are each trying to adjust their strategies to the new student, the new business environment, the challenges to their roles particularly in the Liberal Arts and the opportunities to apply new technologies. Some have been early adapters getting into online education, for example, or going after adult students coming back into the work force. Others are just realizing that their traditional focus and core capabilities, those things they held onto as their unique difference, are no longer valuable to their students or to the markets they are providing students for.
I went searching to see what other colleges might be doing with Blue Ocean Strategy (BOS) ? Here is one that Renée Mauborgne is working with. Their story is an excellent one to share. We will have others as we do our research about how to best apply BOS to new educational settings.