A million people per day are searching for a doctor online. Given this new reality, how can healthcare providers best help those patients find the right solution — preferably at their institution and with their physicians?
An interesting article appeared in The New Yorker (May 19, 2014 issue) entitled “Epic Fails of the Startup World.” The author, James Surowiecki, asserts, “It’s never been easier to build a product and start a company.”
I was recently asked if I could help a company’s managers learn about Blue Ocean Strategy®. And then I was asked not to help them learn about Blue Ocean Strategy!!
There is certainly no shortage of articles recently about the demise of the once-formidable electronics giant RadioShack. WSJ’s February 4, 2015 headline said it all: “Strategic Confusion Put RadioShack at Mercy of Lenders.” Check out this image and the graph below it:
"Trends from the Trenches" Webinar Series Gives Healthcare Marketers The Latest Ways To Reach, Engage & Delight Female Decision Makers
NEW YORK, Feb. 2, 2015 /PRNewswire-iReach/ -- Given how competitive the healthcare landscape is now, it's imperative for hospital marketers to find new ways to appeal to today's patient, but it's even more challenging, as her requirements are higher than ever. That's why the next Healthcare Innovation: Trends from the Trenches webinar, on Friday, Feb. 13, at noon, ET, will offer the latest solutions to help institutions really stand out among women, who make the majority of healthcare decisions for the family.