Whether it's patients choosing their doctors online or physicians struggling with unremitting competition, the times are really changing.
“These are very challenging times for healthcare leaders and particularly for healthcare marketers,” says Andrea Simon, Ph.D., President/Founder of Simon Associates Management Consultants (SAMC), in her article, “What patients are searching for and how you can be the answer,” published January 15, 2015 in FierceHealthcare. "Everything seems to be in flux. Sometimes this change is welcome, but more often it is not."
So how can you convert these Internet-savvy information seekers into customers?
By changing your marketing strategy. Dr. Simon's point is that you really don't know how someone will find your hospital, physician practice or outpatient clinic — maybe by a blog you wrote or article you published or webinar you broadcast. The choice is theirs. The challenge for you is to be there when they need you.
To read Andrea Simon’s article in FierceHealthcare, click here.
In the early fall of 2014, I wrote a blog about Inbound 2014. That was the HubSpot conference I attended in September, 2014, where I listened to two fascinating speakers. They both talked about leadership and innovation — something we are quite interested in at Simon Associates (SAMC), particularly since we specialize in helping organizations find their “blue oceans.”
“Trends from the Trenches” Webinar Series Demonstrates The Latest Techniques To Help Healthcare Pros Gain A Competitive Edge
NEW YORK, NY – January 5, 2015: Simon Associates Management Consultants (SAMC) will kickoff the 2015 season of its popular webinar series, Healthcare Innovation: Trends from the Trenches, with a webinar at noon ET, on Friday, January 16, entitled: Inbound Marketing: Engage Them And They Will Come.
Having spent several decades as an entrepreneur, C-suite executive and now marketing consultant, I've had many types of relationships with many types of business people. As such, I'd now like to offer three things to consider when evaluating your own customer relationships: