Six years ago I gave up my role as CEO of a middle market company. Almost three years ago, I finally gave up the reins as the full-time chairman. Today, I am a consulting partner at Simon Associates Management Consultants. However, I still sit on the board of my old company.
Does your business have the technological, marketing and corporate culture competencies that 2015 is going to demand? Are you prepared to compete for savvy, highly socially-connected consumers? Will your company be a driving force, or forced out by the coming year’s marketplace trends?
A few sentences in a recent New York Times article about failure particularly struck me: “… (an) unexpected truth about innovation: It is, by necessity, inextricably linked with failure. The path to any success is lined with disasters.”
"As an entrepreneur, what's the one task you may never have expected to do on a regular basis?" Such was the question posed by Business News Daily to Andrea Simon, Ph.D., President/Founder of Simon Associates Management Consultants (SAMC), and eight other startup founders.
"Igniting change is never easy. But by using the Blue Ocean approach and adapting your company's behaviors to gain a new perspective, you can overcome virtually any business challenge."
Such is the highly effective business advice put forth by Andrea J. Simon, Ph.D., President and Founder of Simon Associates Management Consultants, in her article, "Does Your Business Need A Boost?," published December 9, 2014 in Forbes.
Blue Ocean thinking helps companies open new market space and makes competition irrelevant
What's the key to Blue Ocean Strategy's success? According to Dr. Simon's article, by focusing companies' attention on new buyers and different market segments, rather than the same-old players in their industries, the Blue Ocean approach enables corporate leadership to see new opportunities that might be right in front of them. Also, it shows businesses how to adopt a culture where people are trained to think in a “Blue Ocean” way.
Offering a case study of Elkay Manufacturing, Dr. Simon describes how in just four years, this 90-year-old Chicago firm in the sink, water fountain and kitchen cabinet industries saw sales of its water filler sales skyrocket from zero to 25 percent of its current portfolio — once it applied Blue Ocean Strategy.
To read Andrea Simon's article in Forbes, click here.
Over my business career, both as a C-suite executive and as a consultant, I have witnessed many differing management styles. One of the things I find particularly disturbing is when someone withholds essential information from a subordinate because they believe that “knowledge is power.”
Undeniably, there's a tectonic shift occurring in healthcare marketing today, declares Andrea J. Simon, Ph.D., President and Founder of Simon Associates Management Consultants, in a recently-published article in FierceHealthcare.