Here at Simon Associates Management Associates (SAMC), we have had a growing number of inquiries lately about how to do a Blue Ocean Strategy® and why, particularly in these changing times, you should find your own blue ocean – sooner than later.
To explain what a Blue Ocean Strategy is all about and how to apply it to your business, we created this Infographic.
Blue Ocean Strategy: the key to business growth in a new, uncontested market space
Here it is in words, followed by the downloadable SAMC Infographic version:
1. There is solid research suggesting that 85% of Fortune 100 companies have all stalled at some point. Revenue growth just stopped, and while profit margins became the new focus, they were not necessarily sufficient. In fact, only 13% of those stalled businesses regained revenue growth.