Business Change Management

As we have just started to experience 2014, some trends that I identified last year remain relevant, while many new ones are emerging, given key societal and economic changes. So here are the highlights of what I’m hearing and seeing already this year—trends from the trenches that promise to become even more prominent.

Everyone can tell you about their experiences with bad clients. The pain and suffering. The lack of appreciation, the demands, etc. But how many times do we talk about great clients? Because as David Ogilvy once said…”Clients get what they deserve!”

Nationwide, more than 100 healthcare organizations have changed names over the past two years. Given the latest healthcare reforms, that list continues to grow, as healthcare systems struggle to stand out amid an increasingly competitive landscape.

For any marketing efforts to be successful, you have to start with a solid content marketing strategy and a committed leadership and staff. This was certainly true with Hurley Medical Center in Flint, MI, as Dr. Andrea Simon, corporate anthropologist and Founder/President of Simon Associates Marketing Consultants (SAMC), describes in her latest article, “Branding Hurley Medical Center: Take advantage of technology,” currently featured in FierceHealthcare's Hospital Impact.

For any marketing efforts to be successful, you have to start with a solid content marketing strategy and a committed leadership and staff. This was certainly true with Hurley Medical Center in Flint, MI, as Dr. Andrea Simon, corporate anthropologist and Founder/President of Simon Associates Marketing Consultants (SAMC), describes in her latest article, “Branding Hurley Medical Center: Take advantage of technology,” currently featured in FierceHealthcare's Hospital Impact.

Many questions continue to swirl around patients and healthcare providers as Affordable Care Act reforms go into effect. Another revolution is occurring simultaneously, focused on digital marketing and how healthcare organizations must embrace it to stay ahead of the curve.

Sixth "Trends from the Trenches" Webinar Shows How Healthcare Professionals Need To Update Marketing Methods To Retain & Attract More Patients & Communicate More Clearly Via New Technology

When is a hospital’s name just a name, and when does it stand for something bigger? And if a hospital changes its name but doesn’t follow it up with a well-thought-out branding and marketing plan, will consumers understand, or even care, what the new name represents?

When is a hospital’s name just a name, and when does it stand for something bigger? And if a hospital changes its name but doesn’t follow it up with a well-thought-out branding and marketing plan, will consumers understand, or even care, what the new name represents?

“2014 Update Of Business Trends From The Trenches,” Andrea Simon’s recent article analyzing the impact of pivotal business trends in banking, healthcare, manufacturing and corporate culture, has just been published in Forbes.com.

Dr. Simon, Ph.D., founder and President of Simon Associates Management Consultants, observes, “As we’ve just started to experience 2014, some trends that I identified last year remain relevant, while many new ones are emerging, given key societal and economic changes.”