<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=179432805882575&amp;ev=PageView&amp;noscript=1">

Business Change Management

Business Change Management

2014 Update Of Business Trends From The Trenches

On Apr 30, 2014 12:02:33 PM

/ admin

Categories: Andrea Simon, Emerging Trends, Change Management

As we have just started to experience 2014, some trends that I identified last year remain relevant, while many new ones are emerging, given key societal and economic changes. So here are the highlights of what I’m hearing and seeing already this year—trends from the trenches that promise to become even more prominent.

Read More → Back to Top

Great Clients Are Partners, Not Employers

On Apr 28, 2014 1:32:11 PM

/ admin

Categories: Andrew Simon, Entrepreneurs, Change Management

Everyone can tell you about their experiences with bad clients. The pain and suffering. The lack of appreciation, the demands, etc. But how many times do we talk about great clients? Because as David Ogilvy once said…”Clients get what they deserve!”

Read More → Back to Top

A Hospital Brand Is A Terrible Thing To Waste

On Apr 28, 2014 11:53:52 AM

/ admin

Categories: Healthcare, Andrea Simon, Branding and Rebranding

Nationwide, more than 100 healthcare organizations have changed names over the past two years. Given the latest healthcare reforms, that list continues to grow, as healthcare systems struggle to stand out amid an increasingly competitive landscape.

Read More → Back to Top

Andrea Simon’s Article On How To Achieve Effective Hospital Branding Now Featured In Fierce Healthcare

On Apr 25, 2014 10:16:29 AM

/ admin

Categories: Healthcare, Andrea Simon, Branding and Rebranding, Trends From The Trenches

For any marketing efforts to be successful, you have to start with a solid content marketing strategy and a committed leadership and staff. This was certainly true with Hurley Medical Center in Flint, MI, as Dr. Andrea Simon, corporate anthropologist and Founder/President of Simon Associates Marketing Consultants (SAMC), describes in her latest article, “Branding Hurley Medical Center: Take advantage of technology,” currently featured in FierceHealthcare's Hospital Impact.

Read More → Back to Top

Andrea Simon’s Article On How To Achieve Effective Hospital Branding Now Featured In Fierce Healthcare

On Apr 25, 2014 10:16:29 AM

/ admin

Categories: Healthcare, Andrea Simon, Branding and Rebranding

For any marketing efforts to be successful, you have to start with a solid content marketing strategy and a committed leadership and staff. This was certainly true with Hurley Medical Center in Flint, MI, as Dr. Andrea Simon, corporate anthropologist and Founder/President of Simon Associates Marketing Consultants (SAMC), describes in her latest article, “Branding Hurley Medical Center: Take advantage of technology,” currently featured in FierceHealthcare's Hospital Impact.

Read More → Back to Top

Sixth Healthcare Webinar, “The Future Of Healthcare Marketing Is Digital,” Demonstrated How To Successfully Market To Today’s Consumers

On Apr 19, 2014 10:21:17 AM

/ admin

Categories: Healthcare, Andrea Simon, Ben Dillon

Many questions continue to swirl around patients and healthcare providers as Affordable Care Act reforms go into effect. Another revolution is occurring simultaneously, focused on digital marketing and how healthcare organizations must embrace it to stay ahead of the curve.

Read More → Back to Top

The Future Of Healthcare Marketing Is Digital

On Apr 17, 2014 7:09:30 PM

/ mlball

Categories: Healthcare, Andrea Simon, Ben Dillon

Sixth "Trends from the Trenches" Webinar Shows How Healthcare Professionals Need To Update Marketing Methods To Retain & Attract More Patients & Communicate More Clearly Via New Technology

Read More → Back to Top

Becker's Hospital Review Publishes Andrea Simon Article On The Wisdom (Or Folly) Of Hospitals Changing Names In Hopes Of Winning Patients

On Apr 17, 2014 11:18:24 AM

/ admin

Categories: Healthcare, Andrea Simon, Branding and Rebranding, Trends From The Trenches

When is a hospital’s name just a name, and when does it stand for something bigger? And if a hospital changes its name but doesn’t follow it up with a well-thought-out branding and marketing plan, will consumers understand, or even care, what the new name represents?

Read More → Back to Top

Becker's Hospital Review Publishes Andrea Simon Article On The Wisdom (Or Folly) Of Hospitals Changing Names In Hopes Of Winning Patients

On Apr 17, 2014 11:18:24 AM

/ admin

Categories: Healthcare, Andrea Simon, Branding and Rebranding

When is a hospital’s name just a name, and when does it stand for something bigger? And if a hospital changes its name but doesn’t follow it up with a well-thought-out branding and marketing plan, will consumers understand, or even care, what the new name represents?

Read More → Back to Top

Forbes.com Publishes Andrea Simon Article Identifying Key 2014 Business Trends That Bear Watching

On Apr 15, 2014 11:24:40 AM

/ admin

Categories: Andrea Simon, Emerging Trends, Change Management

2014 Update Of Business Trends From The Trenches,” Andrea Simon’s recent article analyzing the impact of pivotal business trends in banking, healthcare, manufacturing and corporate culture, has just been published in Forbes.com.

Dr. Simon, Ph.D., founder and President of Simon Associates Management Consultants, observes, “As we’ve just started to experience 2014, some trends that I identified last year remain relevant, while many new ones are emerging, given key societal and economic changes.”

Read More → Back to Top

Growing your business? Subscribe to our blog for great articles delivered straight to your inbox!

Subscribe to the Blog

Subscribe to our Podcast: