Featured in today’s issue of FierceHealthcare is Dr. Andrea Simon’s latest article examining the importance of branding and re-branding in the healthcare industry, “3 Steps To Make A Hospital Name Change Stick,” a follow-up to her previous article, “Don’t Lose Your Hospital Brand When Changing Names.”
Independent Banker Publishes Andrea Simon’s Article Examining What Future Bank Customers Really Want
If younger Gen X and Gen Y consumers could create their own “bank of the future” time machine to help guide them through their increasingly complex financial decisions, what would they create? How would that differ from bankers’ ideas? More technology? More mobile apps? More integrated asset management?