In today’s issue of FierceHealthcare, Dr. Andrea Simon’s latest article, “How healthcare leaders can deal with fear, uncertainty and greed,” is prominently featured. Drawing on her experience as an anthropologist and founder/principle of Simon Associates Marketing Consultants, Dr. Simon examines the ways in which today’s hospitals and other healthcare institutions need to uncover and then implement innovation if they are to avoid the FUGs—fear, uncertainty and greed. The best path to innovative thinking? Playing games.
