Business Change Management

I am passionate about finding innovative ways to improve men’s health. I am always looking for programs that are uniquely designed to reach men, get them engaged in their health, and help them live healthier, longer lives.

We’re thrilled that a new client of ours, Cabeau , is getting rave reviews for its line of comfort travel products, most notably its Evolution Pillow. The most recent fan is David Rowell of The Travel Insider, who inhis article, “A Great Solution to Airplane Stiff Neck Syndrome,” writes, “So, how good is this pillow? Don’t get us wrong when we say it is not ‘good’ at all. Rather, it is great. It is marvelous.” Our thoughts exactly.

“I am passionate about finding innovative ways to improve men’s health. I am always looking for programs that are uniquely designed to reach men, get them engaged in their health, and help them live healthier, longer lives,” writes Andrea Simon, Ph.D., principal and founder of Simon Associates Management Consultants (SAMC), in a recent article, “How Cleveland Clinic reduces men’s health disparities,” recently published by FierceHealthcare.

My marketing experience almost goes back to the heyday of the hit TV show Mad Men. I can remember the advertising campaigns that we developed for clients that included TV, print, radio and direct mail. In theory, everything was to work together. But how did we know? Tracking was on a macro basis. Running a market research awareness campaign was way after the campaign. And, it was expensive and not very time sensitive.

In Karen Klein’s article, “How to Keep Your Small Business Merger From Crashing,” in the July 10 issue of Bloomberg Businessweek, Dr. Andrea Simon expresses her thoughts on why mergers and acquisitions often fail.