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Business Change Management

Business Change Management

How Cleveland Clinic Reduces Men’s Health Disparities

On Jul 29, 2013 11:20:59 AM

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Categories: Healthcare, Andrea Simon, Emerging Trends

I am passionate about finding innovative ways to improve men’s health. I am always looking for programs that are uniquely designed to reach men, get them engaged in their health, and help them live healthier, longer lives.

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SAMC Client, Cabeau, Gets Outstanding Press For Its Travel Pillow

On Jul 20, 2013 11:22:58 AM

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Categories: Andrew Simon, Entrepreneurs, Andrea Simon, Change Management

We’re thrilled that a new client of ours, Cabeau , is getting rave reviews for its line of comfort travel products, most notably its Evolution Pillow. The most recent fan is David Rowell of The Travel Insider, who inhis article, “A Great Solution to Airplane Stiff Neck Syndrome,” writes, “So, how good is this pillow? Don’t get us wrong when we say it is not ‘good’ at all. Rather, it is great. It is marvelous.” Our thoughts exactly.

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Fierce Healthcare Publishes Andrea Simon Article on Reducing Men’s Health Disparities

On Jul 18, 2013 11:34:29 AM

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Categories: Healthcare, Andrea Simon, Emerging Trends

“I am passionate about finding innovative ways to improve men’s health. I am always looking for programs that are uniquely designed to reach men, get them engaged in their health, and help them live healthier, longer lives,” writes Andrea Simon, Ph.D., principal and founder of Simon Associates Management Consultants (SAMC), in a recent article, “How Cleveland Clinic reduces men’s health disparities,” recently published by FierceHealthcare.

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Online Marketing: An Analytical Delight

On Jul 15, 2013 9:33:57 AM

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Categories: Andrew Simon, Entrepreneurs, Change Management

My marketing experience almost goes back to the heyday of the hit TV show Mad Men. I can remember the advertising campaigns that we developed for clients that included TV, print, radio and direct mail. In theory, everything was to work together. But how did we know? Tracking was on a macro basis. Running a market research awareness campaign was way after the campaign. And, it was expensive and not very time sensitive.

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Andrea Simon Quoted in Business Week Regarding Mergers And Acquisitions

On Jul 13, 2013 11:36:40 AM

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Categories: Andrea Simon, Business Anthropology, Change Management

In Karen Klein’s article, “How to Keep Your Small Business Merger From Crashing,” in the July 10 issue of Bloomberg Businessweek, Dr. Andrea Simon expresses her thoughts on why mergers and acquisitions often fail.

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