In my last blog post for Hospital Impact, I shared a case study in which a hospital realized men represented an untapped market for growing its patient base. I encouraged all hospitals to see the opportunities awaiting them if they likewise targeted men and men’s health.
A former client contacted us recently, saying: “We’re stuck.”
Last week I attended the 18th National Summit on Healthcare Marketing Strategies, consisting of 3 days of meetings which included both general sessions as well as breakout meetings centered around: Strategic Marketing, Customer Communication, Physician Strategies, Patient Experience and Interactive Strategies. You know, the usual stuff. Although some of this “stuff” was really good.
This is the apt question posed by Dr. Andrea Simon, principal and founder of Simon Associates Management Consultants (SAMC), in a recent blog published by Vistage International’s Executive Street. What if your growth strategy was to expand your business through acquisitions, only then to find your company in deep, “bloody red” water? You thought you were getting new revenue streams or better efficiencies. Instead, your new business is centered in a red ocean of bloody competition. Hence the title of her blog, “What if You Buy a Red Ocean?”
Following the success of Dr. Andrea Simon’s previous blog on how men represent a vast unexploited market in today’s healthcare industry, the medical website FierceHealthcare is currently featuring her follow-up blog, ”Hospital growth: Strategies to reach potential male patients.”