June 10th, 2014 in Orlando, Florida, Andrea Simon, Ph.D., founder and President of Simon Associates Management Consultants and Carmen Effron, founder and President of CF Effron Company LLC and Effron Burke Associates LLC, will be featured speakers at the Americas Incentive, Business Travel & Meetings (AIBTM) three-day "Knowledge Program," part of its "Be Inspired By Knowledge" series. Presented by experienced industry leaders, AIBTM's Knowledge Program provides meeting professionals with innovative, forward-looking solutions to support their business objectives and further their professional careers.
The workshop led by Dr. Simon and Ms. Effron, “Stop Talking About It and Start Doing It,” promises to be a highly informative session on how to become innovative by using the power of Innovation Games®. These two innovation experts will demonstrate how to solve everyday business problems and create big ideas that turn into major market transformations, all by playing serious games.
Dr. Simon states, “Grounded in the cognitive and the neurosciences, the games engage people in a way that frees their brain from their mind-maps and associations. Play is freedom at its best and a byproduct of playing games is having fun! As we have 'serious fun,' we open our minds to see, think and feel in new ways and come up with transformational ideas. "
Carmen Effron adds, "The participants will have serious fun doing serious work in a collaborative environment. The principal is to play games today and innovate tomorrow.”
The program of the AIBTM show is particularly strong this year and is certain to have a significant impact on the career development of the participating delegates. For more information, please click here.