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Business Change Management

Business Change Management

How To Make Your Startup A Success When You're Over 50 

On Mar 15, 2018 9:44:25 AM

/ Andrew Simon

Categories: Entrepreneurs, Start-ups

Can you continue to be a valuable contributor to society after you've passed your 50th (or 60th or even 70th) birthday? Can you still be a startup entrepreneur? Yes! Because guess what? I'm doing it.

In a recent article I wrote for Home Business Magazine, I talk about the exhilaration as well as the pitfalls of re-entering the marketplace after you have retired, or if you never left it in the first place. Below are highlights from the article. To read it in full, click here.

The value of being “over 50”

1. Experience counts

Don’t discount your experiences. While you might not have skills associated with fast-moving new technologies, you do know how to deal with people. These make you very valuable. You just need to know how to sell what you know.

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Do They Hate Guns Or Are They Brilliant Marketers? Both, Actually.

On Mar 4, 2018 11:00:00 AM

/ Andrea Simon

Categories: Andrea Simon, Managing change, social marketing, Corporate Culture, business strategy, social media

 Guns on display at the Dick's Sporting Goods store in Danvers, Mass., on Wednesday. (C.J. Gunther/EPA/Shutterstock, courtesy of The Los Angeles Times)

Here we go again. There's a school shooting, then a lot of tears and hand-wringing, then nothing happens.

But wait, maybe, just maybe, this time is different.

I'm of course referring to the recent mass shooting in Parkland, FL that killed 17 people, including 14 students, a geography teacher, an assistant football coach and the school's athletic director. In response, three major U.S. retailersWalmart (one of America's largest firearm retailers)Dick's Sporting Goods and Kroger—have "voluntarily restricted gun sales to make a policy statement and manage their image with consumers," reports The Los Angeles Times.

According to the article, these retailers "are responding to the national uproar that followed the shooting...especially the feverish debate on Facebook, Twitter and other social media platforms. They are not waiting for legislative action to improve matters."

So are these retailers really anti-guns or are they trying to look good to their customers?

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What Are Some of the Best Business Ideas for Entrepreneurs Over 50?

On Mar 1, 2018 8:00:00 AM

/ Andrew Simon

Entrepreneurship isn’t reserved for the 20-something-year-old who quit college to write code in their parent’s garage. In fact, according to Shopify, the highest rate of entrepreneurship in the U.S. has been among 55 to 64 years old with people over 55 twice as likely to launch successful new companies than those in the 20-34 age group.

Fifty years is far from old. It’s a good decade and a half away from retirement age. Did you know that celebrities such as Naomi Watts, Will Smith, Lucy Liu, Ashley Judd, LL Cool J, and Rachel Ray are turning 50 years old this 2018? And when you realize that, you can appreciate that 50 and up may be the ideal age to leave the rat race, start a business, and be your own boss.

Read more: A Powerful Checklist for Entrepreneurial Success

Here are some of the best business ideas for the over 50 aspiring entrepreneur:

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Terrific Websites to Empower Successful Women Entrepreneurs

On Feb 27, 2018 8:40:00 AM

/ Andrea Simon

Categories: Entrepreneurs, Andrea Simon, women entrepreneurs, business innovation, The Simon Initiative


Whether you’ve been in business a long time or are an aspiring business owner, you’ll discover how powerful and empowering it is to be supported by your fellow female entrepreneurs as you navigate your way through the complexities of entrepreneurship as a woman in today’s world.

We’ve put together a list of incredible websites with the mission to empower women entrepreneurs on their journey to success. You may be ready to grow an innovative business to reach your pinnacle of success.

The list below shows you the wide range of missions for these leaders. From the stories you will see on She Owns It to the EveryGirl that might just be you looking for the inspiration to live that great life. Take it from two life-long entrepreneurs. It is a great journey. One we love to share.

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SEO Is Just Part Of The Inbound Equation

On Feb 13, 2018 5:22:45 PM

/ Andrew Simon

Categories: Inbound Marketing, SEO, search marketing, Blogs, social marketing, Keywords

Have you ever gotten an email which says something like, “We are the best at SEO…first page guaranteed”? Sounds pretty good, doesn’t it? But I have learned that it is perhaps not as good as it appears.

Why do I say that?

Let’s start with the buyer’s journey and why firms that only deal in SEO ranking can only get you part of the way to achieving your goals. Getting to the first page of Google is not all that inbound marketing is about! Helping a buyer through their decision process so they can make the right choice among many options is really a bigger objective -- and one that needs you to think about more than just SEO. Search marketing is more than just the right content on the website.

SEO is critically important -- agree, but...

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How To Help Your Team Stop Mourning The Old And Love The New

On Feb 13, 2018 6:00:00 AM

/ Andrea Simon

Categories: Culture Change, healthcare change


As we see the healthcare world continue to consolidate, mergers and acquisitions are becoming the lay of the land. But although the process of merging two different (sometimes very different) cultures is becoming more common, it's not getting any easier. In fact, for several of our current and former healthcare clients, it's very, very challenging. 

As I said in my recent article for Hospital Impact, even though mergers may make good business sense, they tend to create a “flight or fight” response in the people in the organization being merged or acquired. Why? Because people just hate change.

Staff members (medical or not) usually are not happy in the new, merged world—they liked the one they had before. They're not sure how well they fit into the new organization's culture so they tend to assume the worst. 

Mergers are really hard on physicians and staff

From a series of interviews we conducted with doctors, nurses and support staff, we learned that people who have gone through a merger or acquisition are angry and irritated. While they are making more money in many cases, and their offices may be running more efficiently, they are unhappy. There are many reasons for this, namely:

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How Do You Get Found On The Internet? Start With Great Content.

On Feb 8, 2018 6:00:00 AM

/ Andrew Simon

Categories: Inbound Marketing, content marketing, Blue Ocean Strategy Expert


Great digital marketing campaigns are based upon great content. But as you know, the role of content in SEO power is evolving, forcing all of us to adapt as we try to tell our story to the right audience.

At Simon Associates Management Consultants, we know that great content will always be king. Yet, the delivery of that content has changed over time. Understanding and adjusting to these changes is what will make you a much better digital marketer.

SERPs are the big thing now

There are several things you should consider up front as you evaluate your website, social media and content marketing strategy. Perhaps the most important one is the growing importance of Search Engine Results Pages, or SERPs. I am sure you have seen this on the top of a page. You might even have scored high on one. But most often, between the paid advertisements and the answer to the search question which Google has identified, your website ranking falls well below the hot spot you thought it would be in.

So what’s going on?

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Developing a Positive Culture Where People and Performance Thrive

On Feb 6, 2018 6:00:00 AM

/ Andrea Simon

Categories: Culture Change, culture

Can you contribute anything to a positive culture at work? Well, you can do more than you might think, as shown both by research and practice! Whether you are a leader, a consultant or an employee, you can build an organization that thrives because of the type of culturethe values, beliefs and behaviorsthat you encourage.

That’s what Marcella Bremer talks about in her new book, Developing a Positive Culture where People and Performance Thrive,” all about helping organizations become much more effective, "positive cultures."

Positive organizations are better at change, more innovative, more competitive, more profitable, and also contribute more to the world. When we work in a positive organizational environment, we can thrive at work, achieve extraordinary performance and make a meaningful contribution. And who wouldn't want that! 

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How To Get Your Brain To Let Go Of Its Old Bad Habits

On Jan 3, 2018 5:55:15 PM

/ Andrea Simon

Categories: Andrea Simon, Change Management, Blue Ocean Strategy, business innovation

Blue Ocean Strategy®: It works when you work it but not when you don’t

I was speaking with someone recently who works for a ski resort that had wanted to find a Blue Ocean Strategy several years ago. Skiing and snowboarding were not growing, and mountains—whether they were destinations or weekend retreats—needed to find more nonusers to enjoy the experience.

Unfortunately, their Blue Ocean Strategy had not taken them very far so they abandoned it. While disappointing, this was not unfamiliar.

At SAMC, we often work with companies that need or want to change and that think, perhaps, they too can be a Blue Ocean success story. What we find is that they can, but it requires a combination of a crisis, a willingness to make the unfamiliar familiar and a Blue-Ocean style toolkit that can provide process and comfort to the unknown.

Microsoft vs. Apple: A leak ended a promising new product that might have dominated the market

The fact that this ski area had not succeeded was disheartening. What might they have done differently to find and implement a Blue Ocean Strategy?

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How to Capture the ROI of a College Education

On Jan 3, 2018 6:00:00 AM

/ Andrew Simon

Categories: Blue Ocean, Education, business growth strategies, Higher Education, business model innovation

In a recent Atlantic magazine, Bryan Caplan, author of The Case Against Education, writes a very caustic, albeit truthful analysis of the current state of higher education in the U.S.

In this particular article among many he has written, The World Might be Better Off Without College for Everyone, there is a litany of reasons why our approach to educating our population for society, for jobs, for productive lives, is flawed, failing and fallen.

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