Business Change Management

Photo courtesy of Jake Pollock/NY Times

In soccer. In football. In basketball. Now in ski patrols. More and more, women today are breaking barriers and smashing glass ceilings in fields that traditionally have been men-only, not just in sports but across all disciplines: business, politics, medicine, law, tech...the list goes on.

Which causes me to ask the question: Is one of the reasons women are finally making strides in male-controlled fields and changing the status quo the fact that men themselves are changing too? The February 11, 2021 New York Times article, "A Surge of Women in Ski Patrols, Once Nearly All Men," speaks to this point. It describes how "as the number of women in ski patrols has increased, so has acceptance that the service, a network of volunteer and professional organizations nationwide dominated by men for decades, is finally catching up to the times."

Photo courtesy of Julio Cortez/Associated Press

In the NFL, women are finally breaking through

In the February 4^th issue of The New York Times, there was an article entitled, “These Women Were N.F.L. ‘Firsts.’ They’re Eager for Company.” It discusses the many “firsts” in the NFL from team CEO (Amy Trask of the Oakland Raiders) to coaches (Maral Javadifar, an assistant strength and conditioning coach, and Lori Locust, a defensive-line assistant, both for the Tampa Bay Buccaneers) to referee (Sarah Thomas who officiated Sunday’s Super Bowl) to the front office (Callie Brownson, chief of staff for the Cleveland Browns). And yet for all the shattering of glass ceilings, these groundbreaking women long for the day that being females in previously male-only roles in the NFL will be no big deal. Said Amy Task, who in 1997 became the Oakland Raiders chief executive and the first woman of that rank in the NFL, “What is really going to excite me is when this is no longer aberrational or when this is no longer something that’s noteworthy.”

Photo courtesy of The Associated Press

Last week there was big news concerning the NFL’s Super Bowl. Sarah Thomas — the first woman to officiate a major college football game, the first to officiate a bowl game, the first to officiate in a Big Ten stadium, the first full-time female official in NFL history and the first to officiate an NFL playoff game — has been named to the referee crew for the 2021 Super Bowl, having officiated NFL games since 2015. Talk about a glass ceiling being smashed! This puts a woman squarely in the arena of what has traditionally been a men-only sport.

As Thomas told Steve Wyche of NFL NFL Total Access, “If you grade out at the top of your game, and that’s what I want to do, every game I want to be at the top of my game, if that puts me #1 to work a Super Bowl, I want to earn it and I want to be there.”

Thomas has definitely earned it and definitely deserves to be there. For women officials everywhere, it’s about time!

The October 26, 2020 New York Times article entitled “Colleges Slash Budgets in the Pandemic, With ‘Nothing Off-Limits,’” does not offer an encouraging outlook for higher education. The article says that every institution, large and small, is being forced to initiate budget cuts to close widening gaps in financial shortfalls. Why? Less students, less fees, less meal and dormitory dollars, and more expenses, accelerating a trend that was already in the making!

Public institutions increasingly forced to do more with less, driving up the price

Combine The Times article with one from Astra Taylor in the October 30, 2020 edition of The Chronicle of Higher Education where she writes, “Unfortunately, recent decades have been particularly hard on America’s fragile system of public higher education: State funding has been slashed, student debt has skyrocketed, and the for-profit college sector exploded. Higher education has become an ever-more costly commodity.” This article also presents a very bleak outlook for higher ed as it is currently constructed.

Recently there was an interesting article in The New York Times entitled, “The Pandemic Depression Is Over. The Pandemic Recession Has Just Begun.” So where does this leave us? It is safe to say that this is not the first time there has been major economic and social disruption in the history of this republic.

After WWII, we went from over-employment of women (during the war effort) to under-employment of this demographic group when returning veterans took back important jobs held by women. But those jobs (75-80 years ago) for the most part do not exist today as we move into the 4^th industrial revolution. Over this time frame, we have moved from a heavy manufacturing economy to a technology and service industries economy.

A new economy requires new thinking and new agility

More and more, business leaders are beginning to understand the value of corporate anthropologists, and more importantly, how they can help people at all levels of a company better "see, feel and think" about their business with fresh eyes. As a corporate anthropologist myself, I preach that the importance of anthropology lies in its ability to help people pause, step out and look at the way they have always done things in new ways, and then make these new ways happen. In my recent article in BusinessNewsDaily, I had the chance to expand on this ethnographic approach to business. Perhaps this could help you and your company?

Corporate anthropology is about adaptation

I have been around for a long time. Made some noticeably big decisions that have made some investors and myself a lot of money. But I have also made a lot of mistakes. Fortunately, not enough to sink the ship. And luckily some of them have turned out to be valuable lessons. So when someone asked me to write about those mistakes, I told them that I could literally write a book because I have made dozens of them…some big, some bad, and eventually, either repairable, avoidable or important lessons learned.

But I am not writing a book so let us focus on two of my mistakes that have been valuable. They fall into two categories: the first goes under analytics. And the second is almost directly opposite: intuition. Eventually, these two mistakes have allowed me to build healthy businesses, both for my clients and myself.

Like it or not, the future of remote work is upon us. All of us need to become more facile at communicating electronically and doing it wisely. In your own business, this might mean you need to prepare a new way of communicating. And, you can't wing it the way you might have done with in-person meetings. Agendas are necessary, and you need to understand new ways of engaging people virtually. But, there have always been meetings. So why the need to change now? Why are new tools even more important today than ever before?

I am thrilled to announce the upcoming publication of my new book, "Rethink: Smashing the Myths of Women in Business." In it, I share eleven case studies — including my own— of all different types of smart, accomplished women who were told they couldn't be a lawyer, or couldn't start their own business, or couldn't be a geoscientist. Guess what? They did it anyway. They smashed the myths of women in business and they became phenomenal successes.

I wrote this book, my second, because I feel it's time for women to rethink the journey they're on, what they can do or can't do, and their relationship with men. I recently got to talk about my book with Craig Gibson of Hometown Living on WSBT, who was a delight. You can watch and listen to our conversation by clicking on the image below.

Who do you think are the ones having a harder time adjusting to working at home during the pandemic, men or women? You may not be surprised (I wasn't) to learn that in general, it is the men who seem to find the home-based business environment the most unsettling, at least among the clients I've been talking with throughout the COVID-19 crisis.

As I discuss in my recent article for ceoworld.biz, in the beginning of the new "working from home" reality, women started out challenged at their changed home life, yet quickly found innovative ways to manage their daily lives, balancing their own needs with those who were counting on them. To read my entire article, click here.

Women and men: very different ways of coping with crisis and change