As you already know if you've read any of my blogs, I am a corporate anthropologist who launchedSimon Associates Management Consultants almost two decades ago to help organizations change using the theory, methods, and tools of anthropology. Before that, I was a tenured professor and then an executive in banking and healthcare—always focused on change.
My husband, Andrew Simon (Andy), joined SAMC several years ago after many decades as a successful entrepreneur. Since he was not an anthropologist, our positioning was not going to be an easy one to fit him into. And yet, the more we thought about it, he fit the modus operandi perfectly, as I describe in a recent article I wrote for Home Business Magazine, which you can read here.
The challenge for us was: How could Andy take his expertise and apply it in ways that worked within our company’s market positioning? We knew he was a great innovator and knew how to grow businesses at all stages of their development — from start-ups and early-stage companies to mid-market companies ready to expand their scope and shape. And when you think about it, growing is all about change.
SAMC is all about helping businesses change but we realized we had to change, too.