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Business Change Management

Business Change Management

Andrea Simon's Article On Blue Ocean Strategy Now In Forbes

On Dec 10, 2014 11:17:40 AM

/ mlball

Categories: Blue Ocean, Andrea Simon, Change Management, Igniting Change

"Igniting change is never easy. But by using the Blue Ocean approach and adapting your company's behaviors to gain a new perspective, you can overcome virtually any business challenge."

Such is the highly effective business advice put forth by Andrea J. Simon, Ph.D., President and Founder of Simon Associates Management Consultants, in her article, "Does Your Business Need A Boost?," published December 9, 2014 in Forbes.

Blue Ocean thinking helps companies open new market space and makes competition irrelevant

What's the key to Blue Ocean Strategy's success? According to Dr. Simon's article, by focusing companies' attention on new buyers and different market segments, rather than the same-old players in their industries, the Blue Ocean approach enables corporate leadership to see new opportunities that might be right in front of them. Also, it shows businesses how to adopt a culture where people are trained to think in a “Blue Ocean” way.

Offering a case study of Elkay Manufacturing, Dr. Simon describes how in just four years, this 90-year-old Chicago firm in the sink, water fountain and kitchen cabinet industries saw sales of its water filler sales skyrocket from zero to 25 percent of its current portfolio — once it applied Blue Ocean Strategy.

To read Andrea Simon's article in Forbes, click here.

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Lean Startup: Building From The Customer Backwards

On Oct 27, 2014 4:19:54 AM

/ mlball

Categories: Andrew Simon, Blue Ocean, Entrepreneurs, Change Management

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Fight or Flight: In Today’s Business World, Change Is Not Just A Challenge But A Necessity!

On Oct 19, 2014 8:25:20 PM

/ mlball

Categories: Blue Ocean, Andrea Simon, Change Management

Blue Ocean Strategy®: It works when you work it but not when you don’t

I was speaking with someone recently who works for a ski resort that had wanted to find a Blue Ocean Strategy several years ago. Skiing and snowboarding were not growing, and mountains—whether they were destinations or weekend retreats—needed to find more nonusers to enjoy the experience.

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The Genius Of Blue Ocean Strategy® Defined, In Color!

On Sep 30, 2014 3:31:57 PM

/ mlball

Categories: Blue Ocean, Andrea Simon, Change Management

Here at Simon Associates Management Associates (SAMC), we have had a growing number of inquiries lately about how to do a Blue Ocean Strategy® and why, particularly in these changing times, you should find your own blue ocean – sooner than later.

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On Finding New Markets, Blue Ocean®-Style

On Sep 29, 2014 5:28:56 PM

/ mlball

Categories: Andrew Simon, Blue Ocean, Entrepreneurs, Change Management

I have always been excited about reading Malcolm Gladwell’s books because they provide bits of information that generally confirm how I think, or how others think. It is a great opportunity to reflect on others’ way of doing things.

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Why We Love Finding A Blue Ocean® (And You Should Too!)

On Sep 22, 2014 4:35:10 AM

/ mlball

Categories: Blue Ocean, Andrea Simon, Change Management

In the July 13th Sunday New York Times, there was a very Blue Ocean story that reminded me why I love to search for Blue Oceans with my clients.

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Great Products Can Thrive In A Red Ocean But They Have To Be Really Great Products

On May 4, 2014 1:26:42 PM

/ admin

Categories: Andrew Simon, Blue Ocean, Entrepreneurs, Change Management

Simon Associates Management Consultants does a lot of work with clients that are in an early growth stage. A little while back, we attended the International Travel Goods Show for one of our clients, Cabeau. Cabeau is a relatively new company in the comfort travel arena, making products designed to make traveling more comfortable, including a variety of travel pillows.

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Major Mid-Year Correction Necessary And It Involves Lots of Business Change

On Jun 30, 2013 11:45:10 AM

/ admin

Categories: Blue Ocean, Andrea Simon, Emerging Trends, Change Management

Earlier this year, I compiled my “Top Ten Trends From The Trenches” based on speaking to CEOs weekly. Given what I’ve heard lately, significant shifts are occurring, reflected in several fresh trends for Q3 and beyond.

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Forbes.com Features Dr. Andi Simon Blog: “Major Mid-Year Correction Necessary And It Involves Lots Of Business Change”

On Jun 20, 2013 11:49:03 AM

/ admin

Categories: Blue Ocean, Andrea Simon, Emerging Trends, Change Management

"Earlier this year, I compiled my ‘Top Ten Trends From The Trenches’ based on speaking weekly to CEOs,” writes Andrea Simon, Ph.D., principal and founder of Simon Associates Management Consultants (SAMC), in a recent blog entitled “Major Mid-Year Correction Necessary,” currently published by Forbes.com. “Given what I’ve heard lately,” she says, “significant shifts are occurring, reflected in several fresh trends for Q3 and beyond.”

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What If You Buy a Red Ocean?

On Jun 4, 2013 12:02:10 PM

/ admin

Categories: Blue Ocean, Andrea Simon, Change Management

Do mergers and acquisitions work in these challenging times?

What if your growth strategy was to expand your business through acquisitions, only then to find your company in deep, “bloody red” water? You thought you were getting new revenue streams or better efficiencies. Instead, your new business is centered in a red ocean of bloody competition.

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