This is not a blog about large global companies coping with the $40 a barrel price for oil. Hopefully, they understand Blue Ocean Strategy® thinking and are putting it into practice, or they are just sitting it out until prices recover.
No, this is about all those companies that support the conglomerates. They too are trying to figure out how to thrive in a market that has experienced not just a decline but a veritable crash of unexpected and dramatic proportions.
These are the small, mid-market companies that erect scaffolding, install piping, build living space on riggings, manufacture seals and gaskets, and manage data analysis. And these days, they are often run by the company CEOs sitting in my lectures on "Change Matters: How to Find New Market Space" or on Blue Ocean Strategy.
For them, as I have been hearing so loudly, they have to find ways to stay in business and grow again, not just shrink and hope. What can they really do?
Maybe it is a great time to go exploring? For their business to thrive!