The reason I love anthropology is because it teaches you to see, feel and think in new ways. These days, it’s no longer the strongest and smartest who will survive — it’s the ones who are the most adaptive. And nowhere is this more apparent than in the business world, as I describe in a recent article I wrote for Quick Base, which you can read here.
Corporate anthropologists, like myself, see the things that are really happening out there in the ﬁeld, not what business leaders think is going on. We look for the deeper meaning in the interactions that make up people’s lives and the objects they surround themselves with.