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On The Brink Podcast by Andi Simon


Podcast Blog

229: Rita Denny—Maybe You Need Anthropology To See Yourself In New Ways

Posted by Andrea Simon on Aug 18, 2020 8:00:00 AM

Hear how anthropology is transforming the world of business!

As a corporate anthropologist, I love bringing to our listeners other great anthropologists who can help them see the application of anthropology in action. Think about your own challenges as you hear about Rita Denny and her journey of discovery. In my work with clients, I often refer to her book, Handbook of Anthropology in Business, co-edited with Patricia Sunderland, in which they discuss dozens of ways that the theory, method and tools of anthropology can be innovatively applied in business settings across the globe. We can all benefit from what Rita has to tell us!

At SAMC we were honored this year to be voted the “Corporate Anthropology Consultancy in New York for 2020,” just one reason why it's such a pleasure to share with you this great woman anthropologist. Learn more about and hire more anthopologists. They can help you “see, feel and think” in new ways. Particularly in today's economic and social disruptions, you might find a new perspective is just what you and your business need.

Rita Denny-1About Rita Denny

Currently the executive director of EPIC, a global community of practitioners doing ethnographic work, Rita Denny applies an anthropological framework to consumer behavior across the globe, calling on linguistic, semiotic and symbolic traditions for interpreting attitudes, perceptions and practices. Her work has supported strategic development of products, services and brands as well as communications strategies for Fortune Global 500 companies, government agencies and public institutions.

A founding partner of the consultancy firm Practica Group and co-editor and co-author of award winning books considered foundational volumes in ethnography in business, Rita is a pillar of the business anthropology world. She is a wellspring of inspiration for those wanting to reimagine the world of possibilities for ethnography in industry and beyond.

Rita holds a Ph.D. in anthropology from the University of Chicago. You can contact her through LinkedIn.

To learn how anthropology could transform your business, start with these:

Additional resources

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Topics: Andrea Simon, Business Anthropology, Corporate Anthropology, women in business, anthropology

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