Performance outcomes are directly a result of a sound (or unsound) strategic plan
I recently read an article (third in a series) in the November 22, 2019 edition of the Chronicle of Higher Education entitled, “Admin 101: Tips on Carrying Out Your Strategic Plan.” The author, David D. Perlmutter, a professor and dean of the College of Media and Communication at Texas Tech University, readily admits that “one of the great paradoxes of higher-education leadership is that most of us who find ourselves in administrative positions have not studied the kind of work we end up doing on a day-to-day basis. We manage budgets without understanding financial theories. We work with people but never learned interpersonal communication principles. And we carry out new strategic plans without even looking at the research on the relationship between planning and performance outcomes.”
