Business Change Management

In 1989, Tim Berners-Lee developed an open system which did not require access and which enabled the exchange of information on a global scale unseen in human history. Back then, the World Wide Web had a small community of devout users, while others wondered what it was and generally remained skeptical.

Like any new technology in its infancy, the internet raised a lot of questions. But look at where we are now.

The story of blockchain technology has the same potential. Like the internet, blockchain is developing out of necessity. When the global economy crashed in 2008, the first blockchain was conceptualized to change the way finances function. And like the emergence of the first emails, Bitcoin and other cryptocurrencies were developed to drive the development of blockchain technology forward.

Over the last few years, we've been witnessing the early stages of a financial revolution sparked by Bitcoin. Industries and governments from around the globe are exploring the potential of digital currencies and trying to find ways to leverage blockchain technologies. Japan, Russia, Dubai and China are all developing state cryptocurrencies to supplement, or perhaps even replace, their fiat currencies.

At the same time, numerous industries are leveraging blockchain platforms and tokenized systems to lower costs, streamline operations, and explore new revenue possibilities.

To see (and hear) what I'm talking about, watch my On The Brink interview with Jared Tate below and see why you should "absolutely" join the blockchain revolution:

Great digital marketing campaigns are based upon, among other things, great content. As you might know, the role of content in SEO power is evolving. No longer are keywords central to the way you write your copy. Rather, Google is now looking for how well you answer the question in someone’s search query.

Changes in SEO are forcing us to adapt how we write content

At SAMC, we try to tell our story to the right audience, regardless of how they come up with their search question. Whether they ask Alexa to find them a great business consulting firm or they type in "how to do a Blue Ocean Strategy," we need to be the first answer. This is getting even more challenging with Google’s SERPs (Search Engine Results Page) at the top of the first page of a search.

Furthermore, while great content will always be king, the delivery of that content has changed as well.

How to evaluate your online presence?

Let’s take a look at the SEO changes and how in response, you should look at your online presence with fresh eyes.

Want to read one of the best books on corporate innovation? Pick up mine!

I just got some great news that I wanted to share with you right away. Fupping.com has recently named my book "On the Brink: A Fresh Lens to Take Your Business to New Heights" to its list of 9 Best Books To Read On Corporate Innovation. "On the Brink" comes in at #7! 

I guess I shouldn't be surprised, as it's a book all about using the tools and methods of anthropology to step out and see your organization with fresh eyes, then turning these observations into innovations. And corporation innovation is the focus of Fupping's Top 9 list. Here's how Fupping describes it: