Business Change Management

Whether you’ve been in business a long time or are an aspiring business owner, you’ll discover how powerful and empowering it is to be supported by your fellow female entrepreneurs as you navigate your way through the complexities of entrepreneurship as a woman in today’s world.

We’ve put together a list of incredible websites with the mission to empower women entrepreneurs on their journey to success. You may be ready to grow an innovative business to reach your pinnacle of success.

The list below shows you the wide range of missions for these leaders. From the stories you will see on She Owns It to the EveryGirl that might just be you looking for the inspiration to live that great life. Take it from two life-long entrepreneurs. It is a great journey. One we love to share.

Have you ever gotten an email which says something like, “We are the best at SEO…first page guaranteed”? Sounds pretty good, doesn’t it? But I have learned that it is perhaps not as good as it appears.

Why do I say that?

Let’s start with the buyer’s journey and why firms that only deal in SEO ranking can only get you part of the way to achieving your goals. Getting to the first page of Google is not all that inbound marketing is about! Helping a buyer through their decision process so they can make the right choice among many options is really a bigger objective -- and one that needs you to think about more than just SEO. Search marketing is more than just the right content on the website.

SEO is critically important -- agree, but...

As we see the healthcare world continue to consolidate, mergers and acquisitions are becoming the lay of the land. But although the process of merging two different (sometimes very different) cultures is becoming more common, it's not getting any easier. In fact, for several of our current and former healthcare clients, it's very, very challenging. 

As I said in my recent article for Hospital Impact, even though mergers may make good business sense, they tend to create a “flight or fight” response in the people in the organization being merged or acquired. Why? Because people just hate change.

Staff members (medical or not) usually are not happy in the new, merged world—they liked the one they had before. They're not sure how well they fit into the new organization's culture so they tend to assume the worst. 

Mergers are really hard on physicians and staff

From a series of interviews we conducted with doctors, nurses and support staff, we learned that people who have gone through a merger or acquisition are angry and irritated. While they are making more money in many cases, and their offices may be running more efficiently, they are unhappy. There are many reasons for this, namely:

Great digital marketing campaigns are based upon great content. But as you know, the role of content in SEO power is evolving, forcing all of us to adapt as we try to tell our story to the right audience.

At Simon Associates Management Consultants, we know that great content will always be king. Yet, the delivery of that content has changed over time. Understanding and adjusting to these changes is what will make you a much better digital marketer.

SERPs are the big thing now

There are several things you should consider up front as you evaluate your website, social media and content marketing strategy. Perhaps the most important one is the growing importance of Search Engine Results Pages, or SERPs. I am sure you have seen this on the top of a page. You might even have scored high on one. But most often, between the paid advertisements and the answer to the search question which Google has identified, your website ranking falls well below the hot spot you thought it would be in.

So what’s going on?

Can you contribute anything to a positive culture at work? Well, you can do more than you might think, as shown both by research and practice! Whether you are a leader, a consultant or an employee, you can build an organization that thrives because of the type of culture—the values, beliefs and behaviors—that you encourage.

That’s what Marcella Bremer talks about in her new book, “Developing a Positive Culture where People and Performance Thrive,” all about helping organizations become much more effective, "positive cultures."

Positive organizations are better at change, more innovative, more competitive, more profitable, and also contribute more to the world. When we work in a positive organizational environment, we can thrive at work, achieve extraordinary performance and make a meaningful contribution. And who wouldn't want that!  

So, are you ready to drive your change?