A million people per day are searching for a doctor online. Given this new reality, how can healthcare providers best help those patients find the right solution — preferably at their institution and with their physicians?
Andrea Simon Shares 6 Must-Know Inbound Marketing Facts In FierceHealthcare
On Feb 27, 2015 10:25:12 AM
Categories: Healthcare, Andrea Simon, Emerging Trends, Inbound Marketing
Attract, Delight And Capture Today's "Searching" Healthcare Consumers
On Feb 26, 2015 1:20:04 PM
Categories: Healthcare, Andrea Simon, Inbound Marketing
It May Be Easier Than Ever To Start A New Company But Harder To Make A Go Of It
On Feb 17, 2015 9:46:30 AM
Categories: Andrew Simon, Entrepreneurs, Change Management
An interesting article appeared in The New Yorker (May 19, 2014 issue) entitled “Epic Fails of the Startup World.” The author, James Surowiecki, asserts, “It’s never been easier to build a product and start a company.”
Fighting Change: My Managers Don’t Want To Find A Blue Ocean!
On Feb 16, 2015 9:21:49 AM
Categories: Blue Ocean, Andrea Simon, Change Management
I was recently asked if I could help a company’s managers learn about Blue Ocean Strategy®. And then I was asked not to help them learn about Blue Ocean Strategy!!
10 Rules For Giving Meaningful Feedback To Your Employees
On Feb 15, 2015 7:50:16 PM
Categories: Change Management, Cheryl McMillan
How difficult is for you to provide meaningful feedback to your employees? The experience can be awkward and anxiety-provoking, so maybe you delay it, or worse, avoid it entirely?!
RadioShack’s Fatal Failure And Why Didn’t They See It Coming?
On Feb 9, 2015 10:58:25 PM
Categories: Blue Ocean, Andrea Simon, Change Management
There is certainly no shortage of articles recently about the demise of the once-formidable electronics giant RadioShack. WSJ’s February 4, 2015 headline said it all: “Strategic Confusion Put RadioShack at Mercy of Lenders.” Check out this image and the graph below it:
Andrea Simon's Article On Healthcare Providers' New Marketing Techniques Now In FierceHealthcare
On Feb 5, 2015 10:10:00 PM
Categories: Healthcare, Andrea Simon, Emerging Trends
What are healthcare marketers doing to reach today's Internet-savvy audiences anxious to take charge? And is it working?
Two Crucial Lessons For Growing A Business: Numbers And Instincts
On Feb 5, 2015 3:26:53 AM
Categories: Andrew Simon, Entrepreneurs, Change Management
A colleague asked me to write about the biggest mistake I ever made in business that eventually turned out to be a valuable lesson.
Organizations Don’t Change, People Do!
On Feb 2, 2015 5:52:00 PM
Categories: Change Management, Cheryl McMillan
Do you want your company to stay exactly the same as it is today? Of course not! Stagnation in this quickly evolving business climate will only guarantee its death.
Exceeding The Growing Expectations Of Today's Patient
On Feb 2, 2015 3:49:29 PM
Categories: Healthcare, Andrea Simon, Emerging Trends
"Trends from the Trenches" Webinar Series Gives Healthcare Marketers The Latest Ways To Reach, Engage & Delight Female Decision Makers
NEW YORK, Feb. 2, 2015 /PRNewswire-iReach/ -- Given how competitive the healthcare landscape is now, it's imperative for hospital marketers to find new ways to appeal to today's patient, but it's even more challenging, as her requirements are higher than ever. That's why the next Healthcare Innovation: Trends from the Trenches webinar, on Friday, Feb. 13, at noon, ET, will offer the latest solutions to help institutions really stand out among women, who make the majority of healthcare decisions for the family.
